Corporate BrandGuidelines2023 RELEASEMITSUBISHI ELECTRIC GROUP PURPOSEWe, the Mitsubishi Electric Group, will contribute to the realisation of a vibrant and sustainable society through continuous technological innovation and ceaseless creativity.OUR VALUESTrust - We develop relationships based on strong mutual trust with all stakeholders including society, customers, shareholders, suppliers and employees working together.Quality - We ensure the satisfaction of society and customers by providing products and services of the best quality.Technology - We provide society with new value by enhancing technology and onsite capabilities.Ethics and Compliance - We act with high ethical standards and comply with laws and social norms.Humanity - We prioritise health and safety, promote diversity and respect personalities and human rights.Environment - We strive to protect and improve the global environment, doing so in harmony with nature.Society - We contribute to the development of a better society as a corporate citizen.COMMITMENT"Changes for the Better" represents the Mitsubishi Electric Group’s attitude to "always strive to achieve something better", as we continue to change and grow. Each one of us shares a strong will and passion to continuously aim for change, reinforcing our commitment to creating "an even better tomorrow".2ContentsThe Mitsubishi Electric Logo Brand Identity 4 Clear Space 5 Minimum Logo Sizes 5Logo Misuse 6Logo Placement 6Background Colour Variations 7Colour Palette 8 Typography Mitsubishi Electric Typeface 9Font Size, Case & line Spacing 9 Graphic Elements 10 Photography 11 Headlines 12Correct use of Company Name 12Email Signature 133Trade Mark with Changes for the Better SloganThis logo can only be used internally for Corporate documents.The Mitsubishi Electric LogoTrade Mark without SloganTrade Mark with Air Conditioning Systems SloganThis logo cannot be used with product placement (imagery) and Corporate campaigns.BRAND IDENTITY The Mitsubishi Electric logo is the identity of our brand. This logo must never be typeset, recreated or modified, as a result of this it may cause inconsistencies that impact the strength of the brands power. The Mitsubishi Electric logo consists of 2 elements - The Mitsubishi Electric Diamonds and the Mitsubishi Electric word mark in the preferred version, the logo appears in red diamonds and black text.The logo is a unique piece of artwork and the arrangement of the symbol and word-mark have been specifically determined. To ensure the consistent use, accuracy and integrity of the Mitsubishi Electric logo you must only use approved artwork available from the marketing department. Email: communications@meaust.meap.com.4MINIMUM LOGO SIZES To maintain full legibility of the Mitsubishi Electric logo the minimum logo size measures 25 mm across. The trade mark can be scaled in steps of 5 mm, fixed sizes are defined ...
