Basic elementsBasic elementsMitsubishi Motors Visual Identity ManualMitsubishi Motors Visual Identity ManualContentsContentsBasic elements chartCorporate Marks- Principles of Corporate Marks - 1- Principles of Corporate Marks - 2- Reproducing Corporate Marks- Incorrect use of Corporate MarksCorporate Colors- Colors and materials specificationsCorporate Typography- TypefaceArtwork01020304050607080910, 1112, 13ContentsBasic elementsIncorrect use of Corporate MarksBasic-06As the core element of the Visual Identity System, the Corporate Marks must never be distorted, redrawn or modified. Always use the artwork supplied in this manual to reproduce the Corporate Marks. Illustrated below are some examples of incorrect reproduction of the Corporate Marks.Vertical Corporate MarkIncorrectThe three-diamond mark must not be used without “MITSUBISHI MOTORS”.IncorrectEven subtle alterations, like enlarging “MITSUBISHI MOTORS” to the width of the three diamonds, are not permitted.IncorrectDo not use an outline around the three diamonds or change the color of “MITSUBISHI MOTORS”.IncorrectDo not use different typefaces for “MITSUBISHI MOTORS”.MITSUBISHIMOTORSIncorrectDo not change the basic color scheme.IncorrectDeleting the words “MITSUBISHI MOTORS” and combining the three diamonds with another word is not permitted.IncorrectDeleting the words “MITSUBISHI MOTORS” and combining the three diamonds with another word is not permitted.IncorrectDo not reproduce the Corporate Mark as a pattern.IncorrectDo not distort the Corporate Mark.DEALER'S NAMEHorizontal Corporate MarkIncorrectEven subtle alterations, like enlarging “MITSUBISHI MOTORS” to the height of the three diamonds, are not permitted.IncorrectDo not use an outline around the three diamonds or change the color of “MITSUBISHI MOTORS”.IncorrectDo not use different typefaces for “MITSUBISHI MOTORS”.IncorrectDo not change the basic color scheme.IncorrectDo not alter the positions of either “MITSUBISHI MOTORS” or the three diamonds in any way.IncorrectDo not reproduce the Corporate Mark as a mirror image.IncorrectDo not distort the Corporate Mark.MITSUBISHI MOTORSDEALER'S NAMECorporate MarksBasic elementsCorporate ColorsBasic-07The three colors of Mitsubishi Motors Red, Mitsubishi Motors Black and Mitsubishi Motors Silver are important elements in structuring the Mitsubishi Motors Visual Identity System, as well as in displaying the Mitsubishi Motors brand. These three colors must be used in all cases where Mitsubishi Motors Corporate Marks are displayed, and all applications must follow the specified color code. No other colors besides these three colors should be used with or positioned near the Corporate Mark.Special ink colorPANTONE - 485C4-color processMagenta 100%Yellow 100%Special ink colorPANTONE - Process Black4-color processBlack 100%Special ink colorPANTONE - 877CMitsubishi Motors Gray is used only when Mitsubishi Motors Silver cannot be us...
