THE WOOLMARK LICENSING BRAND GUIDELINESJune 20192For any brand to be successful, it must be clearly understood and consistently applied. The Woolmark Licensing Logo Guidelines (the Guidelines) provide the basic elements of the Woolmark brand identity. Compliance with the Guidelines is important to ensure the integrity of the world’s most recognisable textile symbol is maintained.The Woolmark Licensing Brand GuidelinesPage01The Woolmark Licensing Brands – an overview302The Woolmark Licensing Brands – architecture403The Woolmark Licensing Brands – certification504Use of the Woolmark Licensing Brands605Logo minimum size & ® symbol706Colour807Logo clear space908Dual branding1009Tickets and labels1110Disclaimers1211Correct usage1312Key contacts14CONTENTS301THE WOOLMARK LICENSING BRANDS – AN OVERVIEWThe Woolmark, Woolmark Blend and Wool Blend logos (the Woolmark Licensing Brands) are owned by The Woolmark Company.The Woolmark logo is the world’s best-known textile quality fibre brand, representing a long-term commitment between woolgrowers, mills, brands and consumers. The Woolmark logo has been applied to more than 5 billion products since its creation in 1964. The value of the Woolmark Licensing Brands is well established and highly regarded across the world in the apparel, interior textiles and home laundry sectors.The Woolmark Licensing Brands provide consumers with assurance of fibre content and of quality and are backed by technical specifications for a wide range of wool products and wool care products. Stringent testing is carried out by independent authorised laboratories before the relevant Woolmark Licensing Brand logo can be applied.Each of the Woolmark, Woolmark Blend and Wool Blend logos have a range of associated sub-brands available for limited wool types and certain end products. The full range of Woolmark Licensing Brands is available on page 4.Woolmark logothis logo indicates that a product contains 100% pure new wool and meets a range of performance measures.Woolmark Blend logothis logo indicates that a product contains 50%-99.9% new wool and meets a range of performance measures.Wool Blend logothis logo indicates that a product contains 30%-49.9% new wool and meets a range of performance measures.402THE WOOLMARK LICENSING BRANDS – ARCHITECTUREInteriorsApparelSUB-BRANDSSUB-BRANDSSUB-BRANDSSUB-BRANDSWOOLMARK WOOLMARK BLEND WOOL BLEND 503THE WOOLMARK LICENSING BRANDS – CERTIFICATIONThe Woolmark and Woolmark Blend logos are registered as certification trade marks in many countries. The Wool Blend logo is registered as a standard trade mark in many countries.A certification trade mark is used to identify goods or services that meet certain standards or specifications, such as quality, accuracy, place of origin, raw materials, mode of manufacture of goods or other specified properties. A set of Rules governs use of certification trade marks.In the case of...
