1Kawasaki Visual Identification Dealers GuidelineOctober 2020KAWASAKIVISUAL IDENTIFICATION Dealers Guideline2The purpose of this manual is to establish the visual identity of KHI’smotorcycle business (including personal watercraft, and 4-wheel off-roadvehicles). In addition to symbolising the Kawasaki brand, which is formedby the products and services of this company, visual identity is a globalmessage that ensures that consumers around the world are able tounderstand and identify with our brand.The business environment in which we operate is changing rapidly and isbecoming more and more competitive. This new visual identity manualmakes a number of revisions to ensure sufficient appeal of the charm andoriginality of the Kawasaki brand, as well as to stake a strong and visibleposition amongst our many competitors. Please be sure to read andunderstand this manual carefully and ensure that you always apply itscontents correctly.Marketing Department Sales DivisionMotorcycle&Engine CompanyKawasaki Heavy Industries, Ltd.Preface3ContentsRegulations for the Brand Logo 6• Brand Logo 7• Colours 8• Minimum Spacing Around Logo Elements 9• Inappropriate Applications10• Special Exceptions for Products, Parts, Apparel and Packaging13Regulations for the Communication Symbol 14• Let the good times roll – What does it mean?15• Display Variations17• Inappropriate Applications18Regulations for the Lime Green Stripes Design Element 19• Lime Green Stripes20• Inappropriate Applications21• Elements Used Together with the Lime Green Stripes22• Display of the Lime Green Stripes23Regulations for the River Mark 24Regulations for Font26• Typeface28• Typeface: Delta Pro29• Typeface: Calibri30Stationery, Email, Use with Microsoft Office 31• Guidelines for Stationery: Layout & Size33• Guidelines for Stationery: Inappropriate Applications34• Stationery Examples: Letterhead35• Stationery Examples: Business Cards36• Stationery Examples: Name Tag37• Stationery Examples: Envelopes38• Email Application Examples: Signature40• Microsoft Office Document Examples: Letterhead Word document41• PowerPoint Template42Multi Brand Dealer Stationery 43• Letterhead45• Envelopes46• Business Cards47Sales Promotion Tools48• Guidelines for Web Sites50• Social Media Icon Guidelines57• Printed Material: Advertisements, Brochures, Posters, etc58• Guidelines for Promotion Videos63Exhibition Booths, Racing Activities 66• Example Applications for Exhibition Booths68• Example Applications for Racing Activities72Kawasaki Visual Identification Dealers Guideline4Kawasaki Visual Identification Dealers GuidelineContentsGuidelines for Packaging, Apparel/Goods, Company Vehichles 77• Guidelines for Packaging79• Guidelines for Apparel/Goods80• Guidelines for Company Vehicles83In-Store concept86• Showroom Layout References88• Available Showroom Items91External signage95Workshop concept98• Available Workshop Items101 K-CARE and Kawasaki Genuine Products logo...
