DUNHUANGCONCEPTUAL PROPOSAL敦煌美术研究所敦煌文化沉浸主题展创意方案DUNHUANGCONCEPTUAL PROPOSAL壹/主题阐述DUNHUANGCONCEPTUAL PROPOSAL两个『世界」·共创消隐空间边界·预理故事线索经典场景再现·制造艺术共鸣以印象派的写意手法，提炼敦煌文化开放、包容、向善的的精神宝藏以现代科技手段，重塑敦煌艺术美学，将古老的文化变成更直观更现代的沉浸式体验Dun Huang主题阐述色彩提炼#9FB7B1#783334#848D70#72928E#93665A#CD725E#A64D2D#E6D7B6#161618#1B212E由石窟中提炼而来的岩彩代表色From the grottoes extracted from the rock color on behalf ofcolorDUNHUANGPROPOSALDUNHUANGCONCEPTUAL PROPOSALGRANDEST DUNHUANG“敦”者，极“大”也。“煌”者，极“盛”也。『极盛。两个字，即代表敦煌艺术文化集大成者的盛况，也代表南京金鹰世界城市中心地标的地位。我们通过视觉、场景、故事、互动、表演等多重维度体验，将消费者带入『极盛。世界的画卷。Dun",extremely 'big'also."Huang',extremely "supper'also.The word'JISHENG'represents not onlythe grand occasion of Dun Huang art and culture,but also thelandmark staus of Nanjing Golden Eagle world City centeThrough visual,scene,story.interaction,performance and other muli-dimensional experience,we bring consumers into the picture of the 'extreme'worldDun Huang主题阐述~色彩提炼岩彩选色色彩设计选择Color selection and artistic treatment主色辅色在中国传统文化中，由古至今的岩彩技艺之下，选用天然矿石本色，构建独特的灰彩之象。岩肌On the road of cultural innovation,there have been many conceptualCuttural content develops into IP forms for expansion,It implies that we can also take intangible cultural heritage as an IPTo create a unique Chinese culture.DUNHUANGCONCEPTUAL PROPOSALDun Huang主视觉概念GRANDEST DUNHUANG视觉概念敦煌的艺术文化水平，在唐朝时期达到了最顶峰。我们选取了代表了敦煌艺术的最高绘画水准的敦煌壁画《无量寿经变》中享誉世界的反弹琵琶造型与宴会奏乐的盛世状况，作为主视觉的视觉中心。其知名度和画面中喜悦活力的情绪，都呼应了『极盛」的主题。The artistic and cultural level of Dun Huang reached itspeak in the Tang Dynasty.We selected the world-renowned rebound luteshapefrom the Dun Huang mural'The Endless Changes of Life",which represents the highest painting level of Dun Huang art,asthe visualcenter of the main popularity and the joyful andenergetic mood in the picture cho the themeofextremeprosperity".DUNHUANG非实际设计，仅作为示意●CONCEPTUAL PROPOSAL●●●●●●Dun Huang其他视觉风格推荐D112,MOGAOKUWorld Cuttural HeritageDUNHUANG岩彩金丝插画纯平简洁提炼CONCEPTUAL PROPOSALDUNHUANGCONCEPTUAL PROPOSAL贰/场景沉浸Dun Huang1F,点位概念1F中庭(415平)7F空铺(1300+700平)7F小中庭(150平)7F星光舞台（自带舞台）敦煌魅影敦煌神韵敦煌手信敦煌宫宴近距离感受属于敦煌的切身经历一场关于敦煌的将极具收藏价值的观赏属于敦煌独特的记忆碎片与静谧艺术色彩故事与风采各类敦煌艺术带回家文化艺术表演与音乐盛宴(免费内容/静态展出/互动授课)(付费内容/动态展出)(线下商品营销)(音乐舞蹈演出)产生兴趣沉浸探索情绪消费感知满足DUNHUANGCONCEPTUAL PROPOSALDun HuangMOODBOARDDUNHUANGCONCEPTUAL PROPOSALDun Huang线上联动模式敦煌魅影沉浸剧场联动创意文化体验通过“通关文牒”的互动形式集线上展示、活动信息、，点位介绍、敦煌手信敦煌科普、任务游览打卡、指引消费、收费验卷。线上通关文牒一一在定制小程序的故事引领下，领线下通关文牒一收费区通行证，付费购买通关文Through the interactive form of'clearing text ultimatum'取任务，在完成任务的过程中获得沉浸体验。牒，即可享受付费区体验及一系列优惠促销福利。Set online display,activity information,point introduction,Dun Huang sciencepopularization,task tour punch.guide consumption,charge check volume.DUNHUANGCONCEPTUAL PROPOSALDun Huang线上联动模式AR打卡示意DUNHUANGCONCEPTUAL PROPOSALDun Huang1F,点位概念让我们穿越时空，跟随敦煌古代时期最普众的几位角色，浮想起关于盛世的记忆碎片。Let us travel hrough time and space and follow the most popular characters in Dun Huang in ancient times tofloathe memory fragments of the prosperous times选取敦煌盛世年代时期最具代表的几位人物，将人物所代表的故事场景以概括意境、碎片化夸张化等手法，以艺术造型的迷宫和空间表现呈现，表现出一楼的设计核心概念“敦煌魅影”。并激发对敦煌故事的兴趣和探索欲望，深入链接接下来的故事和场景。Selecthe mostrepresentativefigures inthe golden age of Dun Huang generalize arisic concepion,fragment and exaggerate the storyscenes represente bythe fguresPresented in the form of labyrinth and space in artistic form,the core design concept of the first floor is 'Phantom of Dun Huang'DUNHUANGCONCEPTUAL PROPOSALDun Huang1F,点位概念传说公元366年一位名为乐尊的僧人从中原云游至敦煌在这里见到了一千位佛陀从此，敦煌便开始有了大大小小的佛窟和壁画成为了东西方文化交流的繁盛置地那里的玄秘、洁净和高超，使你情不自禁的出发在前往敦煌的途中，你遇到了丝绸之路的商队、迷人的胡旋舞伎、虔诚的朝圣者他们是修行之路上最富生命力的风景你将这些美丽的画面记录下来刻在石窟的岩壁上你也如同传说中被佛陀奇景惊叹而定居的乐尊先人一样作为一名画师和修行者，从此留在了敦煌DUNHUANGCONCEPTUAL PROPOSAL