The2025Impact of SocialMediaMarketingProvingSocial'sBusinessValuesproutsocial
Leaders know social medialeads toROl.butsavtheirteamscan'tproveitMostleadersareconfidentsocialmediacaninfluence,theentirecustomeriourney-eveniftheirmetricsdon'tshowityet.Which auts social medlia markeotars under lncraasad prossure to closeattributlogaps and tellmorecompelling datestoriesMore thantwo-thirds ofmarketngladersareconfident that sachlmdlageneratesbrandawerenesYetaswe near peak saturation acrosnetworks andfoce a tumultuous soclo economic climate. top ofumnel metics lke awvarenesmeanlesshese lesdertsalbobelieve that socialdives customeracqulstion,customer loyilys.Mostblme-thertechstackforunderwhelming data, but
MARKETINGLEADERSSAY"Social mediadrivesWithout a tangible grasp of socialRO)1, leaders are les likely to granteams autonomy. Though strides have beenmade inresourcing.soclalteamstl don'tfeellikeleaders trust them.Soclal marketers67%Customeracquneedskilsandriuals thatenable themtoovangelize thepower of60%Forour2025ImpactofSocialMediaReport,wesurveved1.200Customerloyaltymarketing leaders from around the globe to find out what separates58%an prove soclal ROI from those who can't. We examinedRevenuewhatsocialmarketerscando tomake sure theirreporting56%intrastructure prioritizes the right metrics, and how high impactsocialdata canprovide value company-wilde.R&D/Decisionmaking54%pro.tocalcomiotproutsecie
The most meaninafulmetrics & measurementDespitetheirconfidenceinsocio'simpact,/eadersorerelativelysplit on whether ornot theirteam knows how todrive andmeasuresocialeffortsthatreachbusinessgoalsneasuring the business impect of social.They aren'tseeingthe n
Definingreturn oninvestment(ROI)Howdoes your social media team definesocialRO1?Mriketingtears mesure social ed i returms by loking at engagementand comversion rates-aven when sharing the data with leaders outside oEngagementmarketing. But marketing leaders indicate that they want to see more68%There'saninstinctualunderstanding thatsocialdives more than brandConversionawateness- and that avareness done doesn't generate ROl-but teams65%Revenue57%Doni'tjust dropdashboards.Craftshort,digestibleEfficiencyinarratives around your reports-showing what happened,55%why it matters and what action yourecommend next.e more you can translate rawmetricsinto business-relevant stories, the more trust youl'learn fromyour51%
Marketingleaderswant theseSocial data is siloed with,departmentsto usesocialinsightsdigital marketersCurentlyaigltalmarketingtamsaremotlieilytousesocihldhita to nfom71%Digitalmarketingir decisions-by a long shot But leaders say they want teams like58%Customerexperience&sucesscustomer experience and success. customer care and supportand businessdevelopmenmtiousesocilinightstodfivetheirdectsons.to For thatohappen tesmsneed to democeatizecestosocland sharereports that49%Customercare&supportgobeyondengagementsandconversions49%Businessdevelooment44%Salesl/ PractitionertakeawayCreate tailored monthly or quarterly social intel briefs fo38%Operationsyour customer service,R&D and PRteams that hi...
