KAWO：中国社交媒体报告（英文）会员免费优质

The Ultimate Introduction toSocial Media in ChinaB R O U G H T T O Y O U B Y

U L T I M A T E I N T R O T O C H I N A S O C I A L M E D I A • J U N E 2 0 2 0T H E U L T I M A T E I N T R O D U C T I O N T O S O C I A L M E D I A I N C H I N A2T A K E A W A Y S Understand the rich & diverse social media landscape in China & the opportunities for your company to reach its target audience.👋 Introduction 3 ..............................................................⏱ Quick History of The Internet in China 4 .................. Diversity of China 12 ...................................................🥊 Tech Rivalries in China 21 ...........................................🏆 The Top Three Social Apps 30 .................................... 1) WeChat 35 ....................................................................... 1) Official Accounts 49 ..................................................... 2) Mini Programs 59 ........................................................ 3) WeChat Pay 68 ............................................................. 4) Advertising 71 .............................................................. 5) WeChat Work 79 .......................................................... 6) Social CRM 82 ............................................................... 2) Weibo 85 .......................................................................... 3) Douyin 94 .........................................................................🛒 Ecommerce 100 ............................................................ Taobao 104 ............................................................................. Tmall 105 ................................................................................. JD.com 108 ............................................................................. Pinduoduo 109 ....................................................................... LittleRedBook 111 .................................................................. Taobao Live 117.....................................................................💰 Mobile Payments 119 ..................................................🎥 Video & Live Streaming 123 ........................................ Streaming Platforms 125 ...................................................... Viral Short Video Apps 126 ................................................... Live Streaming Platforms 127 ..............................................🌴 Travel & Tourism 129 .................................................. Online Travel Agencies (OTAs) 131 ...................................... Travel Review Sites 132 .........................................................🔍 Other Important Niche Networks 134 ...................... Zhihu 135 ................................................................................ Douban 138 ............................................................................ Toutiao 139 .............................................................................⚙ Business Collaboration Apps 1...