NIQ中国消费图景:共探变局中的新机遇The Market Consumer in China;Trendsand Opportunities for.Convenience Retailers王伶LynnWangNIQ中国零售商客户成功团队负责人RetailCustomer Success Lead, NIQ Chinal
NIQ亚大消费者心态从谨慎保守向理性重构演变APAC consumer has evolved from cautious conservation towards rational reorientation茂消费者对目前财务状况的感知Cosuna fnancalprstin sentimentyer oeryear hresponeans,更好更差BetteroffWorseOffNIcx亚太APAC亚太APAC35%29%-1ptsvs.24H2+2ptsvs.24H2中国CN中国CN41%23%+7ptsvs.24H2-1ptsvs.24Hp0年7月:样本量亚太6192/中国APAC6192/CN1100
QNIO消费者主要关注事项(%受访者认可)Casumertopcanenshnthenextemonths (%sesg亚太APAC中国CNNIQsing foodprices食品价格上涨2714Economicdowntum经济下行2330NONEGlobal conflidtl/criss国际冲突/危机200亚太地区30理性主导2026消费基调14APAC:Rationalityconcernssetthe8intentionalspendingtonefor2026,NQNIeNJQNＯJob security工作保障14S209Increasedhousingcosts住房成本上涨9f双轨消费新常态threat of variants流行病ChinarSleps IntoaNewConsumerNormBalancingRational and EmotionalNeedssfortamly保障家庭基本/牛活能力00八Healththreats健康问题13-NIONIQ对比去年排名变化Rankng ehangesverY23上涨up持平Flat数据交源:尼尔02026年中国消费名限望，调开防间:2025年7月对出2024年7月样本量-亚太5192中国100NIＱ
外在需求减少使线下消费动能不足;教育/健康/居家支出提升映射中国消费驱动力转向自我价值的认同Declining out-of-home and appearance spending weakens ofline momentum; Wallet intentions on inner fulflment reinforce theshift into self-relevance value in China consumption engine消费老管理开支的士要等购Consumers strateqies to manage spending花费更少Spendingless花费更多Spendingmore亚太APAC中国CN亚太APAC中国CN36%30%出门吃饭聚餐个人/字女教育30%Outofhomedining/eatingSelf-educationorforkids43%32%30%餐饮外卖储蓄/投资30%Fooddelivery/takeawaysSaving/Investments40%34%户外享乐医疗保健28%28%Healthcare38%Out of homeentertainment33%21%服饰装扮假期国内游24%(/ApparelHolidays-domestictravel34%Clothing30%沙龙美容美发31%公用事业费用24%Saionbeauty/grooming（水、电燃气、电话网络费用等）33%Utilities(electricity/water)NIO数据来访调研时间:2025年7月对比2024年7月:样本量-亚太5192/中国100
"值得"成为中国消费的新质驱动力:安全和质量尊基,健康便捷乘势,体验终成归途"Worth It' as the new China consumption power: diven by safety quality, health and convenient oriented, enjoy ment experience消费者购买日常快消品时考虑的主要因素启示Attributes with which consumers willing to pavy moreImplications亚太APAC中国CN53%64%创造生活方式和情感链接提升体验Create connectionwithlifestyle andNIOEnhanceexperience+25%,v5Y24emotionalappeal亚太APAC中国CN亚太APAC中国CN提供增值功效和附加价值64%6779.60%74%的具象化沟通[健康便捷CommunicateclearlywhatistheHealth+19%,vsY24+20%,VS124Makeireaser+15%,1s124benefitsandaddedvalue+17%,vsY24亚太APAC中国CN提供可验证的品质/沟通产品安全和质量保障69%81%兑现可信度Safetv/auality assurances,Provideverifiablequalityand+19%,vs124+26%,vsY24communicationtodelivercrediblity数据来源:调研时间:2025年7月对比2024年7月:样本量=亚太6192/中国100NIO02028NMetanConumnerlLC.ARogtsReeres
NONIQNIQNIQNNQNO NIQ NIQNIQNIQ新NaNK中国便利店渠道如何找到消费增量?NIIQDecode New Consumption Growth for China Convenience RetailersNIQNIQTIQNIQNIQNIQNIQNICNIQ NIO
NI中国便利店韧性增长,人口结构变迁下探索结构性机会便利店ConvenientStore...
