IMPACT REPORT2024SHAPING THE FUTUREOF SPORT AND CULTURE
TABLE OF CONTENTSA WORD FROM GUILLAUME MEYZENQ AND SCOTT MELLIN4PRESIDENT & CHIEF EXECUTIVE OFFICER - CHIEF BRAND OFFICER & SUSTAINABILITY SPONSORSUSTAINABLY COMMITTEDINNOVATION622478385COMMUNITIESOUR FUTURE PERSPECTIVESAPPENDIX
SUSTAINABLY COMMITTEDINNOVATIONCOMMUNITIESAPPENDIX4A WORD FROM GUILLAUME MEYZENQPRESIDENT & CHIEF EXECUTIVE OFFICER& SCOTT MELLIN CHIEF BRAND OFFICER & SUSTAINABILITY SPONSORGuillaume, you joined the company a long time ago and havewitnessed its transformation from a mid-sized, Annecy-based company to a global leader in the outdoor industry.What continues to strike you about Salomon?G.M: What continues to strike me most about Salomon, aftermy 28-year journey with the brand, is how we’ve transfor-med from focusing solely on winter sports to bridging the gapbetween high-performance sports and everyday lifestyle. Thisevolution is particularly evident in the success of our footwearand the creation of the Sportstyle category. Our strengthlies in the authenticity of our products, which are born in labs,tested on mountain slopes and trails, and reinvented throughcollaborations with bold creators, rather than merely designedin fashion studios. We’ve achieved this remarkable growth whilemaintaining our unwavering commitment to responsible innova-tion. For me, this means designingproducts without compromiseon performance, user experience, or environmental impact.Given today’s context - with ESG imperatives, geopoliticaluncertainty and new avenues for growth - what are Salomon’scurrent perspectives?G.M: We are fully aware of the challenges we face, from envi-ronmental sustainability to geopolitical instability. However,we also see tremendous opportunities to scale. Our strategyis to establish Salomon as a modern mountain sport lifestylebrand that is inclusive, sustainable, and progressive. We arecommitted to embedding these values into all aspects of thecompany. 2024 was a special year, bringing promising indica-tions of success and providing clarity; 2025 will be a year ofacceleration.What sets Salomon’s mission and purpose apart?Guillaume MeyzenqS.M: Salomon’s mission is to unleash the best in people throughmountain sports. We aim to inspire and equip individuals to reachtheir goals and explore their full potential. This is the drivingforce behind everything we do. Salomon’s innovative mindset,driven by a desire to shape the future of mountain sports,is rooted in the collaboration between engineers, designers,and elite athletes. Our goal is to inspire not only responsibleinnovation but also social progress through the mountain sportlifestyle, ensuring that our scale benefits the environment, ourcommunities, and future generations.SALOMON IMPACT REPORT 2024
SUSTAINABLY COMMITTEDINNOVATIONCOMMUNITIESAPPENDIX5What are Salomon’s ambitions regarding responsibletransformation?What about transparency and climate performanceprioriti...
