China Media Buy Proposal Jan. 2015 Content • Competitors and consumers analysis • Objective and strategy • Content idea and utilization • Budget allocation 2 Competitor and Consumer Analysis 3 Chin
SEM Plan2016.4.25 SEM Channel OverviewINTCN PC+MobileMobile66%17%13%3%97%3% Current SEM Plan Review-CN整体 CN SEM 表现:I.11 月 Brandzone 加词以后 , UV 增长了 51% ,虽然 media cost 也增长,但 ROI 与 10 月保持不变。II.1 月由于新 Br
Dot Com Sales & Marketing Overview Strat Plan Index• Competitor Sales Review • SSDC FY1617 Sale & UV Target• SSDC Marketing Plan- Brand Positioning- Media Plan Competitor Sales Review 聚美過往銷
Olay 微博常规内容解决方案 Review— 目前微博内容呈现形式#Olay 做主年轻勇敢爱 #结合产品,分享美图与生活态度#Olay 最美时光 #结合品牌,分享实时热点引起讨论#Olay 逆龄美肌 #引导消费者更加了解产品特性 运营微博存在的机遇文风——三大维度全面打造有趣有意的品牌形象Visual—— 七个角度提升配图创意栏目——通过丰富栏目及 tag 提高与粉丝的互动量产品——
Let’s Get Started!Nescafé 1+2 Social Amplification PlanJan 09, 2015 Jan.12Jan.15Jan.31Feb.15Campaign Communication RoadmapCampaign SiteAngelababy videos + Consumer engagement + product trial link to
MarisfrolgMEDIA Planby # 生活在别处#品牌 25 周年主题 CONTENTS01ABOUT ONLYLADY02合作形式推荐•明星旅拍 IP 《带着时髦去旅行》•海外 KOL 拍摄《因信仰而生的自由人》•淘系资源•常规时尚类拍摄栏目 01ABOUT ONLYLADY 泛时尚生态平台媒 体自 媒 体矩 阵M C N整 合营 销新 零 售内 容电 商2018全面深化20
蜜思特→蜜思特传媒视频制作公司介绍 1. 作为业内领先的时尚视频制作团队,成熟的整体解决方案提供商,蜜思特团队一直致力于互联网短视频的策划,拍摄,制作,推广,发行。2. 自 2012 成立起,成立蜜思特视频工作室,先后承制多档大型节目策划,制作。合作平台囊括北京地面频道,省级卫视频道以及中央电视台3. 2015 年,正式成立蜜思特文化传媒有限公司,先后与多家大型互联网公司建立合作业务,次年,与美
HILTON LUXURY AND LIFESTYLE BRANDSLUXURY 2018 Brand Board MeetingJanuary 23, 2018 LOOKING TOWARDS 201825 While luxury today has evolved to be more democratic and experiential vs material, the social
Lipton 2017 Social Campaign Plan BY GENUDITE Marketing Objective : Drive penetrationSocial Objectives: ① Young Possibility Embracer ② Make Lipton Tea As Their Cup Of Choice ③ Provoking consumers to h
2017 Lipton Digital Plan BRIEF RECAP BRIEF RECAPOne Year PlanKUNGFU TEA LaunchDevelop the social campaign Plan for full year 2017 based on the innovation Plan (need to identify consumer insights and
Lee SS18 Move Your Lee Party Media Plan Prepared by PR ObjectiveRe-connect with “millennial” PDLs under “MOVE YOUR LEE” new brand communication platform through “Jade Fusion+” collection;Continue to
•Provided by ARKRKFC Coffee Social Communication Plan Background Weakness:•作为快餐品牌,缺少咖啡市场的认知度•店内环境相对竞争品牌的竞争力较弱Advantage:•10 元定价,为消费者在更低的价格区间提供了另一种选择•门店数量众多,可以以渠道取胜KFCM cafeStarbucksConvenient stores品
iRobot Trial Campaign PlanBy EdelmanMar 2017 Contents• Objective• Approach• Idea Concept• H5 Flow• Promotion Method• User Journey• TimelineHere is what we will go through : ObjectiveBuild Awareness
EdelmanMarch, Shanghai2017 Costa Cruises Communication Plan Communications GoalsBusinessSupport business strategy by engaging potential consumer segments through mediaSustainable Business GrowthBrand
Y2018ASICS COMMUNICATION Edelman China2018.01.12 ASICS 2017 BRAND COMMUNICATION FOCUSMaintain the strong preference among core runnersEstablish brand awareness among young generations to expand busin
19Q2 MAY RN HYPEALPHAEDGE 4D CAMPAIGN PlanAPR. 2019 • OBJECTIVE• COMMUNICATION STRATEGY • MESSAGE HOUSE• AMPLIFICATION• APPENDIX ALPHAEDGE 4D PARLEY #EF5199ALPHAEDGE 4D TRIPLE WHITE #EF3455ALPHAEDGE
2019.1.2WUJI MESSAGE & Q1 EXECUTION Plan WUJI BRAND MESSAGE MANIFESTOFIGHT TILL THE END, TO REACH THE WUJIEveryone is fighting,Might against traps, temptations, time, or self-identifications.That
SS19 ULTRABOOST19 一步 迸发下一步( TBC )ePR Plan 1122 OBJECTIVE18Q4-19Q1 UBXIX LAUNCH CAMPAIGN18DEC-19FEBESTABLISH UB19 AS A RUNNING PERFORMANCE SHOEPORTRAY ADIDAS AS THE CREATOR SPORTS BRAND IN RUNNING CO
UB19 LASER REDPR EMBARGO: DEC 11QTY: 1,131UB19 DARK PIXELPR EMBARGO: DEC 27QTY: 12,317UB19 REFRACTPR EMBARGO: JAN 10QTY:13,312UB19 BAT ORCHIDPR EMBARGO: JAN 30QTY: 12,167ACTIVITYPRODUCT HIGHLIGHT3D He
19Q3 JUL FTBTHE COMEBACK OF ARSENALMAY. 14 PRINT AD100 K DIGITAL, SOCIAL & ECOMMERCE MEDIA3,530 K1 TITLES : FTB WEEKLY / VERTICAL FORMAT : 1 COVER / 2 ADVTOTAL COST (EXCLUDING VAT) :0.1 MILTOTAL
