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标签“Plan”的相关文档,共76条
  • Signorina Franchise Media Buy PlanVIP

    China Media Buy Proposal Jan. 2015 Content • Competitors and consumers analysis • Objective and strategy • Content idea and utilization • Budget allocation 2 Competitor and Consumer Analysis 3 Chin

    2026-08-18发布 552 浏览 51 页 87 次下载 4.23 MB
  • SASA国际SEM PlanVIP

    SEM Plan2016.4.25 SEM Channel OverviewINTCN PC+MobileMobile66%17%13%3%97%3% Current SEM Plan Review-CN整体 CN SEM 表现:I.11 月 Brandzone 加词以后 , UV 增长了 51% ,虽然 media cost 也增长,但 ROI 与 10 月保持不变。II.1 月由于新 Br

    2026-08-18发布 905 浏览 11 页 57 次下载 18.22 MB
  • SASA Revised Media PlanVIP

    Dot Com Sales & Marketing Overview Strat Plan Index• Competitor Sales Review • SSDC FY1617 Sale & UV Target• SSDC Marketing Plan- Brand Positioning- Media Plan Competitor Sales Review 聚美過往銷

    2026-08-18发布 883 浏览 48 页 74 次下载 95.89 MB
  • Olay Always-on Intervention Plan_BY Social TouchVIP

    Olay 微博常规内容解决方案 Review— 目前微博内容呈现形式#Olay 做主年轻勇敢爱 #结合产品,分享美图与生活态度#Olay 最美时光 #结合品牌,分享实时热点引起讨论#Olay 逆龄美肌 #引导消费者更加了解产品特性 运营微博存在的机遇文风——三大维度全面打造有趣有意的品牌形象Visual—— 七个角度提升配图创意栏目——通过丰富栏目及 tag 提高与粉丝的互动量产品——

    2026-08-17发布 790 浏览 15 页 36 次下载 3.96 MB
  • Nescafe + Relaunch social amplification PlanVIP

    Let’s Get Started!Nescafé 1+2 Social Amplification PlanJan 09, 2015 Jan.12Jan.15Jan.31Feb.15Campaign Communication RoadmapCampaign SiteAngelababy videos + Consumer engagement + product trial link to

    2026-08-17发布 530 浏览 14 页 7 次下载 6.91 MB
  • Marisfrolg X Onlylady MEDIA PlanVIP

    MarisfrolgMEDIA Planby # 生活在别处#品牌 25 周年主题 CONTENTS01ABOUT ONLYLADY02合作形式推荐•明星旅拍 IP 《带着时髦去旅行》•海外 KOL 拍摄《因信仰而生的自由人》•淘系资源•常规时尚类拍摄栏目 01ABOUT ONLYLADY 泛时尚生态平台媒 体自 媒 体矩 阵M C N整 合营 销新 零 售内 容电 商2018全面深化20

    2026-08-18发布 701 浏览 27 页 5 次下载 9.37 MB
  • Marisfrolg X Mr. MEDIA PlanVIP

    蜜思特→蜜思特传媒视频制作公司介绍 1. 作为业内领先的时尚视频制作团队,成熟的整体解决方案提供商,蜜思特团队一直致力于互联网短视频的策划,拍摄,制作,推广,发行。2. 自 2012 成立起,成立蜜思特视频工作室,先后承制多档大型节目策划,制作。合作平台囊括北京地面频道,省级卫视频道以及中央电视台3. 2015 年,正式成立蜜思特文化传媒有限公司,先后与多家大型互联网公司建立合作业务,次年,与美

    2026-08-18发布 784 浏览 20 页 86 次下载 14.12 MB
  • Lux 男鞋Brand Global Plan to share PRVIP

    HILTON LUXURY AND LIFESTYLE BRANDSLUXURY 2018 Brand Board MeetingJanuary 23, 2018 LOOKING TOWARDS 201825 While luxury today has evolved to be more democratic and experiential vs material, the social

    2026-08-17发布 800 浏览 3 页 30 次下载 123.54 MB
  • Lipton Social Campaign PlanVIP

    Lipton 2017 Social Campaign Plan BY GENUDITE Marketing Objective : Drive penetrationSocial Objectives: ① Young Possibility Embracer ② Make Lipton Tea As Their Cup Of Choice ③ Provoking consumers to h

    2026-08-17发布 911 浏览 91 页 54 次下载 20.03 MB
  • Lipton one year Plan RCGVIP

    2017 Lipton Digital Plan BRIEF RECAP BRIEF RECAPOne Year PlanKUNGFU TEA LaunchDevelop the social campaign Plan for full year 2017 based on the innovation Plan (need to identify consumer insights and

    2026-08-18发布 779 浏览 14 页 49 次下载 13.68 MB
  • Lee_Move your Lee_media_PlanVIP

    Lee SS18 Move Your Lee Party Media Plan Prepared by PR ObjectiveRe-connect with “millennial” PDLs under “MOVE YOUR LEE” new brand communication platform through “Jade Fusion+” collection;Continue to

    2026-08-18发布 694 浏览 26 页 83 次下载 8.04 MB
  • KFC coffee social communication PlanVIP

    •Provided by ARKRKFC Coffee Social Communication Plan Background Weakness:•作为快餐品牌,缺少咖啡市场的认知度•店内环境相对竞争品牌的竞争力较弱Advantage:•10 元定价,为消费者在更低的价格区间提供了另一种选择•门店数量众多,可以以渠道取胜KFCM cafeStarbucksConvenient stores品

    2026-08-17发布 551 浏览 51 页 33 次下载 10.65 MB
  • iRobot Campaign Plan for Apr-MayVIP

    iRobot Trial Campaign PlanBy EdelmanMar 2017 Contents• Objective• Approach• Idea Concept• H5 Flow• Promotion Method• User Journey• TimelineHere is what we will go through : ObjectiveBuild Awareness

    2026-08-17发布 561 浏览 24 页 43 次下载 9.18 MB
  • Costa Cruises Communications Plan VIP

    EdelmanMarch, Shanghai2017 Costa Cruises Communication Plan Communications GoalsBusinessSupport business strategy by engaging potential consumer segments through mediaSustainable Business GrowthBrand

    2026-08-18发布 986 浏览 30 页 13 次下载 7.88 MB
  • ASICS运动鞋 PR Plan_FinalVIP

    Y2018ASICS COMMUNICATION Edelman China2018.01.12 ASICS 2017 BRAND COMMUNICATION FOCUSMaintain the strong preference among core runnersEstablish brand awareness among young generations to expand busin

    2026-08-17发布 593 浏览 35 页 55 次下载 34.47 MB
  • ADIDAS HYPE ALPHAEDGE 4D Campaign Plan_EDELMANVIP

    19Q2 MAY RN HYPEALPHAEDGE 4D CAMPAIGN PlanAPR. 2019 • OBJECTIVE• COMMUNICATION STRATEGY • MESSAGE HOUSE• AMPLIFICATION• APPENDIX ALPHAEDGE 4D PARLEY #EF5199ALPHAEDGE 4D TRIPLE WHITE #EF3455ALPHAEDGE

    2026-08-17发布 847 浏览 34 页 61 次下载 54.38 MB
  • ADIDAS WUJI Q1 Execution Plan FinalVIP

    2019.1.2WUJI MESSAGE & Q1 EXECUTION Plan WUJI BRAND MESSAGE MANIFESTOFIGHT TILL THE END, TO REACH THE WUJIEveryone is fighting,Might against traps, temptations, time, or self-identifications.That

    2026-08-18发布 974 浏览 16 页 33 次下载 906.4 KB
  • ADIDAS UB19_PR PlanVIP

    SS19 ULTRABOOST19 一步 迸发下一步( TBC )ePR Plan 1122 OBJECTIVE18Q4-19Q1 UBXIX LAUNCH CAMPAIGN18DEC-19FEBESTABLISH UB19 AS A RUNNING PERFORMANCE SHOEPORTRAY ADIDAS AS THE CREATOR SPORTS BRAND IN RUNNING CO

    2026-08-17发布 618 浏览 13 页 81 次下载 48.12 MB
  • ADIDAS UB19 HYPE BRAND COMM Plan_HYPEVIP

    UB19 LASER REDPR EMBARGO: DEC 11QTY: 1,131UB19 DARK PIXELPR EMBARGO: DEC 27QTY: 12,317UB19 REFRACTPR EMBARGO: JAN 10QTY:13,312UB19 BAT ORCHIDPR EMBARGO: JAN 30QTY: 12,167ACTIVITYPRODUCT HIGHLIGHT3D He

    2026-08-17发布 713 浏览 94 页 87 次下载 43.37 MB
  • ADIDAS SS19Q3 ARSENAL RETURN IMC PlanVIP

    19Q3 JUL FTBTHE COMEBACK OF ARSENALMAY. 14 PRINT AD100 K DIGITAL, SOCIAL & ECOMMERCE MEDIA3,530 K1 TITLES : FTB WEEKLY / VERTICAL FORMAT : 1 COVER / 2 ADVTOTAL COST (EXCLUDING VAT) :0.1 MILTOTAL

    2026-08-17发布 932 浏览 25 页 19 次下载 20.15 MB

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