Classified as Microsoft Confidential储能行业 全球营销数据洞察领英储能行业概览、人群画像、内容趋势及营销建议品牌出海白皮书
行业人群画像2内容目录领英储能行业概览1热门内容趋势3出海营销策略与机会4
领英储能行业概览Part 1
过去10年，储能相关公司数量持续增长，并通过领英平台打造专业形象2014 – 2023领英平台储能行业公司主页数量5万 领英储能公司数量全球储能公司规模快速增长，并持续通过领英平台发声，打造专业形象，连接商业机会2014201520162017201820192020202120222023新增公司现有公司至2023年12月，5万家储能相关企业在领英建立主页For internal, non-commercial use only. Provided under license from LinkedIn and subject to the LinkedIn Subscription Agreement and Service Terms | Source: LinkedIn Internal Data
同时，储能企业通过领英发声，相关话题贴文和讨论持续增长储能相关帖文数量 & 互动量3x 贴文数量 Q4 2023 vs Q1 2023相比于其它行业，储能相关内容迅速增长，并吸引大量专业人士参与互动1.02.03.04.05.02023-012023-022023-032023-042023-052023-062023-072023-082023-092023-102023-11贴文数互动量For internal, non-commercial use only. Provided under license from LinkedIn and subject to the LinkedIn Subscription Agreement and Service Terms | Source: LinkedIn Internal Data
储能相关企业主要分布在欧美、巴西、印度等国家；同时中国储能企业快速发展，并吸引大量海外关注者领英关注者数量 Top20 中国储能企业0%100%200%300%400%粉丝增长率粉丝数量United StatesUnited KingdomBrazilChinaIndiaFranceAustraliaCanadaGermanyItalySouth AfricaNetherlandsUnited Arab EmiratesSpainNigeria1%1%1%2%2%2%3%3%4%4%7%7%8%8%22%储能企业主要分布国家For internal, non-commercial use only. Provided under license from LinkedIn and subject to the LinkedIn Subscription Agreement and Service Terms | Source: LinkedIn Internal Data
行业人群画像Part 2
储能相关话题互动者多数来自欧美、印度和巴西等国家，欧洲地区用户对该话题偏好度相对更高NorwayGermanyGreeceDenmarkFinlandSwedenAustriaFrancePortugalIreland1.61.71.81.91.92.02.22.22.43.0话题互动者国家分布储能相关话题参与者国家分布储能相关话题各国家用户偏好指数For internal, non-commercial use only. Provided under license from LinkedIn and subject to the LinkedIn Subscription Agreement and Service Terms | Source: LinkedIn Internal Data
高潜受众分布在多个不同行业 – 除能源行业外，制造、公共服务和基建等行业分布大量高潜受众35% 话题互动高潜受众主要分布在泛制造、专业服务和能源等行业4.8x 来自新能源半导体制造行业的人群对于储能话题有更高偏好；另外，公共服务及基建、电子电气制造、能源等行业从业者也是储能行业高潜受众ManufacturingTechnology, Information and Media Transportation Equipment Manufacturing Technology, Information and Internet5%5%5%5%6%6%6%6%7%7%7%7%7%8%8%8%9%10%22%35%高潜受众占比For internal, non-commercial use only. Provided under license from LinkedIn and subject to the LinkedIn Subscription Agreement and Service Terms | Source: LinkedIn Internal Data话题互动者行业分布
领英储能行业热门群组Oil & Energy, Construction - HR & RecruitmentLinked:Energy (Energy industry expertise)Renewable Energy WorldSoftware/Technology: AI, Marketing, Social Media, Startups, Blockchain, Human Resources & MetaverseEnergy PeopleEnergy ProfessionalsSolar Energy Professionals - PV & ThermalEnergy & Utilities NetworkLean Six SigmaOil & Gas, Cons...
