An Aesthetic Redefinition Journey
Currently, the trend toward aesthetic freedom is at an unprecedented peak.Women are gaining an aesthetic voice and get rid of male gaze.
"It's beautiful this way" "It's beautiful in old age""Why can't black be beautiful?" “Dress down is classy” But is this diversity real?
For the underwear market
Encourage women to face their inner sexual desires.Be a confident and attractive woman from the inside out.OrdinaryGlamorous sexy「 Dangerous lover 」Price range | lingerie ￥ 400 -5000, home clothes ￥ 2000 - 159000鼓励女性直面内心欲望并无所隐藏做由内而外自信有魅力的女性Agent Provocateur
「 One of your besties 」To meet the current aesthetic needs, from the traditional and limited into a diversified, self-contained, comfortable sex imagePerfect sexyRedefine sexyVictoria's SecretPrice range | lingerie ￥ 300 -1000, home clothes ￥ 200 - 1000迎合当下审美需求从传统狭隘单一的性感转变成为多元化、自我的、舒服的性感
「 A dear idol 」追求时尚潮流 & 实际功能的蜜桃派始终致力于设计符合爱美女生要求且独具风格的时尚内衣Rigid Sweet sexyThe pursuit of fashion trends and practical functions, dedicated to the design of fashionable lingerie that meets the requirements of beautiful Asian girls.Price range | lingerie ￥ 70 -300, home clothes ￥ 200 - 400Peach John
探讨现代女性价值注重追求身心自由，鼓励接纳身体多样性符合当下女性消费中的“”悦己 经济Please othersSelf pleasurePrice range | lingerie ￥ 39 -699, home clothes ￥ 149 - 1899Explores the value of the modern woman, focusing onthe pursuit of physical and mental freedom and encouraging the acceptance of body diversity.In line with the self-pleasing economy in today's female consumption.NEIWAI「 A life mentor 」
「 A beauty coach 」充满青春活力与时尚动感从性感回归到舒适“”“”无钢无垫满足各种外穿内搭Discomfort BraletteFull of youthful energy and fashionable dynamism, from sexy back to comfortable. The Bralette and The Soft Cup.Price range | lingerie ￥ 59 -399, home clothes ￥ 99 - 699OYSHO
Two main values conveyed by different roles多元悦己Redefine sexySweet sexySelf pleasure Bralette
美是义务，美即道德。We find that We You have more aesthetic examples than ever before, but the rule placed on you is also more stringent than ever. What's worse, you seem to have no choice.Beauty has become obligation, and beauty is morality.
Under the package of diversity and self-pleasure, they express: you need
What are the trends in human aesthetics?How has lingerie evolved ？Under the YOU NEED,
Nowadays, with the mass production of artificial stars and net-face, the classic goddesses who were once beautiful in many ways are often recalled by mass.Aesthetics trends
The unattractive corsetBegin to focus on the bust to emphasize a woman's mature beautyA symbol of identity and powerlingerie evolution 1920s-1930s 16th - 19th Century1940s - 1980s21st CenturyCurrentFunction and fashion design Comfortable and sexy expression of personal aestheti...
