REPORT ISSUE 28Q4 2021Photo: ESB Professional / ShutterstockECI Media ManagementQ4 2021inflation reportupdate
.3 .12 .14 .15 .16 .37 .38Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Global Events & Media Developments . . . . . . . . . . . . . . . . . . . . . . 7Global Media Inflation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Regional Trends & Developments . . . . . . . . . . . . . . . . . . . . . . . . . Regional Inflation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Key Markets In Detail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .About ECI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Our Product Offering . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Contacts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .39(Clickable in downloaded version)ContentsPhoto: Ulrike Neumann / iStockE C I I N F L A T I O N R E P O R T 2 0 2 1 , Q 4 – P A G E 2Global .Market. Inflation. Trends . . . . . . . . . . . . . . . . . . . . . . . . . . . .5
For many people across the world, it feels like life has returned to at least a version of normal, although the pandemic will inevitably have a long-lasting impact on the global economy and on how we live our lives. Lockdowns and stay-at-home restrictions are hopefully becoming a thing of the past as vaccine rollouts continue at pace, and consumers are slowly regaining the confidence to go out and spend money as economies recover.Media inflation in 2021 has reflected that increase in confidence. Overall media inflation is at 4.0% globally, with offline media reaching 3.5% and online 4.4%. The story is more complex and more interesting as we start to drill down into specific media types. TV has been the big success story of the year, despite the rise in CTV and speculation that the streamers would cause the decline of linear TV. TV inflation is higher than anticipated at the start of the year, and is recovering more quickly than expected as well. We expect it to have recovered to pre-pandemic levels by the end of this year in all regions except Latin America.Online media inflation has been less volatile than offline, and didn’t suffer the same dip at the height of the pandemic in 2020. This was in part thanks to the rise of CTV, which must also be held at least partially responsible for the significant deflation TV saw in 2020.2021 updateECI inflation reportExecutive summaryPhoto: ESB Professional / ShutterstockE C I I N F L A T I O N R E ...
