1Nonprofit Marketing + Fundraising Trends for 2022Nonprofit Marketing+ Fundraising Trends for 2022
2Nonprofit Marketing + Fundraising Trends for 2022Foreword2021 marked a pivotal year of change in healthcare, climate, social justice, and politics and—of course—the way we interact in digital. While there were significant challenges, there was also hope. There was a surge of first-time donors to nonprofit organizations. “Small dollar” donors contributed three times more than pre-pandemic records. Overall giving grew by 4% coming off of a year where the global economy was in a state of dormancy. Mutual aid organizations cropped up around the world to support communities in need. We saw individuals and nonprofits alike building massive campaigns on TikTok and dipping their toes into cryptocurrency and NFTs. People showed up to help each other with curiosity and creativity, overcoming unprecedented challenges and delivering on the promise of community. Last year, we also launched HubSpot for Nonprofits, a dedicated program to help nonprofit organizations own their digital platforms and scale meaningful change. Keeping up with expectations in digital can feel impossible, and making sure that your technology is up to the task is just the beginning. We know that nonprofit teams are often small but mighty and have to be strategic about where you use your resources to engage with donors, increase fundraising dollars, and build relationships online. There’s power in community — join us as we dive in.Julia FordDirector of Nonprofits, HubSpot
3Nonprofit Marketing + Fundraising Trends for 2022We’ve gathered the latest insights and examples of nonprofit fundraising and marketing to help guide your nonprofit digital strategy in 2022. We witnessed significant growth and change during 2021 in fundraising patterns and donor trends: A common thread was a clear need for nonprofits to embrace emerging technology.People expect all digital experiences to be mobile-optimized, personalized, and engaging—nonprofit marketing teams are tasked with more than just those foundational needs. You are balancing managing email and social media campaigns, responsible for content strategies, partnering with other orgs and influencers, accepting payments online, and testing out new technologies like cryptocurrency.We hope these nonprofit marketing trends, inspirational examples, and a sample nonprofit marketing plan for 2022 will help you feel grounded in what’s important as you begin a new year. Let’s go!INTRODUCTIONNonprofits are Scaling with Technology
4Nonprofit Marketing + Fundraising Trends for 2022Apply for Nonprofit Pricing on HubSpotHubSpot for Nonprofits is an all-in-one digital marketing platform for nonprofits. We integrate with over 500 marketing tools to help nonprofits scale meaningful change. Gain access to the full suite of HubSpot tools and integrated apps for your ...
