Beauty and Personal Care TrendsThe future of the industry will see changing lifestyles impact consumers’ relationship with beauty and personal care in three crucial ways centred around sustainability, identity and technology. 2022GLOBAL
The global pandemic has left lasting impressions on consumers around the globe, creating shifts in lifestyle as well as priorities. This is playing out across beauty categories in a variety of ways, including the importance of ethics, the changing role of identity and how technology influences the future.Over the next two years, expect to see:Consumers will push back and demand to see bigger moves from companies on issues like climate change and insist that ethical impacts are displayed in clear and tangible ways.Mintel recommends: Broadcast measurable metrics around ethics and sustainability.LEARN MORE ON PAGE 1SUSTAINABILITY AND ETHICS MERGE01Online identities will merge with real life, allowing consumers to create their true selves. Multiple digital identities will allow for expression and creativity.Mintel recommends: Unite the digital and physical allowing for greater access and representation.LEARN MORE ON PAGE 8CONSUMERS EXPRESS A TRUER SELF02The definition of “beauty” will become undefined as consumers look to break the rules. The power of culture and tradition will be realized in positivity and representation.Mintel recommends: Focus on simplification as it’s more desirable as consumption patterns shift in line with priorities.LEARN MORE ON PAGE 14BEAUTY BREAKS DOWN BARRIERS03
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TAKING ACTION FOR THE GREATER GOOD01
Ethical concepts have shifted from a nice-to-have to a must-have in a few short years, representing growing demand in the market.Base: 1,000 Chinese internet users aged 18+; 1,000 Brazilian internet users aged 16+; 1,942 US internet users aged 18+ who purchased beauty or personal care products in the last 12 months. Source: Mintel Global Consumer, The Holistic...
