(O>MeltwaterXGlobalStateof SocialMedia 202535Neutralo<O>Meltwater
IntroductionSocial media moves fast. With evolving tools, changing platformtrendsand therise ofAl, asocialmedia manager'sdayisneverboring.But whatare theprimary areas offocus,goals, and challngesforsocialmediateamsasweheadinto2025?Meltwater's2025StateofSocialMediareport aimstoanswer that wery question.Wesurveued1.000+orofessionalsfrom around the alobeto uncover thepractices, preferences, and perspectives that are driving decisions andshapingthelandscapeofsocialmediafortodau'sbusinesses,This reportservesasapulsecheckproviding waluable insightsintohowyourpeersareviewingsocialmedia, andaimsto equipuouwithknowledge and perspectives that will empower your marketingteam.KeyQuestionsAnswered:Whatareasocialmediateam's biggestchallenges?Aremarketingteamsincreasingsocialmediabudaets?Whichplatformsare leadingthechargeasareas offocus?+Howarebrandsleveragingsociallistening?GlobalStateofSocialMedia2026
Contents238S8吉IntroductionSurveuResults:SocialListeningGlobalSurveyCoverageSurveyResults:PaidSocialCompanyType8RoleBreakdownMaatMeltwaterSurveyResults:SocialMedia<o>Meltwater3
GlobalSurveyCoverageTogatherascomprehensiveanunderstandingofthealobalstateofsocialmedia as possible, we invited marketersfromaroundtheworld toparticipateAround1000marketingprofessionalscompletedthe survey,(O)MeltwaterGlabalSiateofSocialMadia2025
Whatbestdescribesthe typeoforganizationyouworkfor?CompanyType&4000%RoleBreakdownaacow200ow1000%000%Whatisyourioblevel?Responsescamefromarangeofcompany typesand a variety of seniority levels. The largest numberC-auiteaxooutiveof respondentswork at B2B organizationsin a12.0%28.0%Coordinator role.DireatarCoardinator24.0%5<O>Meltwater
Howmany employees does yourcompanyhave?Social Media20.00%TeamSizeIiala600w0.00%While respondents'companysizevaried, the majorityoHowmany peoplework in socialmedia atyourorganization?survey respondents are operating with small social me dic50.00%202teams (2-5 members]. This is consistent with ourfindingsfromlastyear,indicating that socialmedia, while important,is not taking a front seat when it comes toincreasing￥0.00%manpower in this role.And,interestingly,thismeans thatregardlessof company size fewerresources are beingallocated toward runring a robust social program20.00%0.00%6<O>Meltwater
Streamline yoursocialRealizeyoursocialmediagoalswithpowerfulscheduling, communitymanagement, and analyticscapabilitiesallinoneplace.With Meltwater'ssocialmediamanagement solutionyoucantransformsocialmediaactivityand insightsintoreal growth, drivingyour business forwardLearnhowinademowithone ofourproduct experts.RequestademaGlobalStateofSocialMedia2025<O>Meltwater
SurveyResults:Social Media<O>Meltwater
How established would you say your social medicprogramis?SocialProgram50.00%StatusWeasked surveyparticipantshow theywould categorize theina.0owsocial program:Becinner:Wehavea tecam butare stilldefining ourstrategyHow established would you say your social medic+program is?(By companytype)Intermediate:Wehave astrategubutlackthe resources,needed toexecute itAdvanced:We have a fullteam and strategymapped outAmaioritu...
