CEStateoftheGlobalConsumer2025QUTLOOKPreparedByStacieRabinowitzVPof ClientSolutionsConsumerEdge.com
Table of Contents01Key ThemesConvergencePlanningAheadPentUpDemandSpent02GlobalSoend GrowthLargestStrengthgLargest WeaknessSpendGrowthDrivers03GlobalSubindustrvTrends0141122StrongestGrowthReaionalDeepDive:SbendTodav.SaveLaterStrongestAccelerationReqionalDeep Dive:Consistent AccelerationOnlineSoendReaionalDifferencesDemoaraphics04CanclusionALookAhead3202
IntroductionWelcome to the latest installment of State of theGlobaConsumer. This aquarterl report highlights top trends inconsumer spending across the globe, looking ahead towhich company strategies and sectors are likely to bemost successful in the months aheadExplore insiahts into what to expect for consumerspending this 2024 holiday season, and also what mightbe in storefor stores across the world in 2025The reportis based on our CE Transact Global dataset, whichcaptures payment account spend in the US, UK, Germany,France,Italy, Spain,and Austria.03
1Key ThemesThis quarter, three themes stood out as likely to have the mostimpact on business success in coming months;CONVERGENCEBoth aeoaraphically and demographically, consumer spendoutliers are trending more inline with the pack. With no particulatgroup showing outsized spend, companies will s pend less timepivoting to chase a"hot"market, and should focus on executionfor appealing to, converting, and retaining their core shopper.PLANNINGAHEADShoppers are becoming more cautious, spending on categoriesthat represent longer-term or future benefits. Companies thatappeal to shoppers beyond instant gratification and developlonger-term relationships are likely to see success.PENT-UPDEMANDSPENTPost-COVID revenge travel and event overdrive have fizzled outand consumers are turning back to at-home pursuits. withsoendtrends stronger outside major cities with active nightlifeCompanies that reinvented themselves post-pandemic mav needto dust off their old playbooks and return to pre-COVID strategiesto maintain arowth and profitability04
2Global Spend GrowthLargest StrengthFor 2024Q3, shoppers in Spain and the UK had the onlyacceleration in year over year spend growth (Charts 1 and 2)These are the two countries with the laraestv/vdeclines insoendgrowth, so the upward trend is shifting them back inline with theother countries in our coverage. Improving macroeconomiaconditions in both countries are driving this inflection, making thetrend likely to continue through the holidav season and into2025Chart1SpendGrowthbyCountrvYoY50%03Q4Q10203Q4Q1Q203Q4Q102Q3Q4Q1Q2Q3Q4Q1Q2Q305
Chart2Spend Growth by Country YoyQ1QfQ4Q12025 PlaybookAs economies with recent weaker spend startto recover, businesses may turn focus tobroad-based global growth instead of regionalhotspots. This could mean re-investinq in storeportfolios in formerly weak economiesdeveloping products with more universalinstead of local aopeal and expandingmarketina budaets for alobal reach06
Largest WeaknessItaly...
