北京2022年冬奥会会徽规范管理手册Guidelines Manualforthe EmblemoftheOlympicWinterGamesBeina2022,
前言为了保证北京2022年冬季奥林匹克运动会形象的权威性、严肃性和一致Foreword性,尊重、保护和提升北京2022年冬奥运会的形象价值,根据国际奥委会规定和历届奥运会惯例,北京冬奥组委通过制定本指南对会微的基本标准形象和如何应用做出了规范。任何获权对会微的应用都应仅限于本规范知定的内容，都必须严格执行本规范。Toensuretheauthority,solemnity and constency of the Emblem of theOlympicWinterGamesBeijing2022, and torespect, protect and upgradethe image valuesof the Games, BOCOGhasin light ofthe stipulationsof the InternationalOlympicCommittee (IOC)and the practices of thepreviousQlympicGames,worked out this Manualtospecify the basicstandard imagesoftheEmblemand themethods touseit.Anvauthorizeduse of the Emblem must be limited to the contentsspecified in this ManualandstrictlycomplywiththestipulationsspecifedinthisManualusing the Emblem of the Olympic Winter Games Beijing2022.Any use ofbepublished
标准使用规范北京2022年冬季奥林匹克运动会会微简称“北京2022年冬安会会微"或StandardUsage"会徽”。会徽标准组合形式北京2022年冬奥会会微主要是由会微图形、文字标志、奥林匹克五环标志StandardForm三个部分组成。此页为北京2022年冬央会会微的标准形式规范。The Emblem of the Olymplc Winter Games Beijing 2022 (hereinafterreferred to as"Olympic Winter Games Beijing 2022"or"The Emblem";is malnly composed of thee parts:the Games distinctive elemen, the Ths pase specfiesthe standard form for the Emblem of the OlympilWinterGamesBeijing2022.会徽图形TheGamesdistinctiveelement会徽TheEmblem...............................................商标会徽印鉴theGamessignatureBEIING2022Trademark.奥林匹克标志TheOlympicsymbol
标准使用规范北京2022年冬奥会会徽一冬梦Standard Usage会徽以汉字“冬"为灵感来源，运用中国书法的艺术形态,将厚垂的东方文化底蕴与国际化的现代风格为一体，呈现出新时代的中国新形象，新梦想,会徽设计释义传递出新时代中国为办好北京冬奥会,因冬奥之梦,实现"三亿人参与冰雪DesignExplanation运动”目标,因体育强国之梦,推动世界冰雪运动发展、为国际奥林匹克运动做出新贡献的不懈努力和美好追求。会徽图形上半部分展现滞冰运动员的造型,下半部分表现滑雪运动员的英姿。中间舞动的线条流畅且充满韵律,代表举办地起伏的山峦、赛场、冰雪滑道和节日飘舞的丝带,为会微增添了节日欢庆的视觉感受,也象征着北京冬奥会将在中国春节期间举行。会徽色彩以蓝色为主色调，寓意梦想与未来,以及冰雪的明亮纯洁。红黄两色源自中国围旗,代表运动的激情、青春与活力。在印鉴“BEUING2022”字体的形态上汲取了中国书法与剪纸的特点，增强了字体的文化内涵和表现力，也体现了与会徽图形的整体感和统一性。Design Conceptsin the Emblems of theOlympicand Paralympic WinterGamesBeijing2022The design of the emblem drawsinspiration from the Chinese characterforwiter-客".tisa nutatonfrom ^冬"in an artisticand elegentmanner, reflecting the traits ofChinese culture from overall layout. It isintended toprojectanewimageofChinainanewera and demonstrateitsgoal of "encouraging 300 million people to take part in winter sports",buildina itselfintoacountrystrona onsports. and helpina to advance thewintersports and theOlympicMovementacrosstheglobegraph shows the image ofa skater and the lowerparta skier.The lines in between,fullofrhythm,stand for therolingmountains, f...
