EARYUIMITEDLONDONNTEDLONDONBURBERRYomaon,MO
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LYDIAWARRENN0728408 lconfrm that his work hasgained thicalapproval and that we have faithfoullyobserved the terms of approval in theconduct of this project.Signed:...............Date:.............
CO20BrandStoreTimelineRequirementsBrand23ProductsJourneyBrand29PositioningConsumerFontSustainability10CommunicationLogoGuidelines13BrandColourTouchpoints172GTone ofStrategiesVoice
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BRANDTIMELINE1835Y1912eand apprentice2013draper.errypartneredanchtheir1920an BurberryKisseseorinturberrydeveloped.invention of thewWI187920162002ThomasBurberryVreathable,durabicfabric.Thebrandwaslistedondon StockExchange.Burberrywa1891Burberry"wasmany polapublished.explorers2013LondonBurberry opened thetore in India. inDenn.rthE7.2
BRANDJOURNEYAt Burberry, our brand story and the history of the brand is the foundation of every thing we do. Without our quintessentiallyBritish history, the brand would not be what it is today. Founded by Thomas Burberry in 1856, our brand has developedover time to be a distincive Brish trand known for their iconie beige and umiqgue plaid pint. Incoponated intoour handing; poducts and packaging, the pad print has been an integral pant of our brand throughout is hisory"Burberry isagloballucxurybrand withadistinctiveBritish identity.Thebrand hasa strong reputationsfordesign,innovationandcrafismanship.Howeve,.ithasn beall ainsalin a ery sa bend nd w hav had o verome ome ficliesinour line. TheiconieButbery des wa a y eda a siaed with tha s in t an 20., wit cedhisuah as Daicll Wstroksprting head-o-toe Butery hesk wring h drmogaphie exposed to Butery. This adopion of theButbery heck sawthe Butery check being wonm by dhav s we hen w the ow afall owrliconie paid in being ued incountertit productand xing sold acros vres marke sall acros the county, compeady defacing ar band and evey ting we stod foand development sincethe struggles we experiencedchief executive Marco Gobetti. Gobetti's mission is to develop our brand and
'Burberrv is a luxurybrand which is recognizedinternationally with aworldwide distributionnetwork.The mission ofthe company is to maintainits integrity and vitality oftheir brand, at the sametime, continue to developthe business which remainsrelevant to ever evolvingmarkets and consumer tastes.
BRANDPOSITONINGHIGHQUALITYDiorBURBERRYJCCHANELHIGHFASHIONMOTGUCCIBALMAINLARaPARISELIESAABTOMFORDLOWQUALITY
FONTBurberrvBURBERRYLONDONBURBERRYLondorn,Cregleandthe Burberrylogo is a bespoke version of the font Bodimi. Bodlini is a modern serifstylont, which coneys a high quality and lusury ribe, which directy relats to BurberryThe primary font used for headings caption and body, both in upper and lowerpoople to read and clear to view.The secondary typefasce is Times, whch isat has been used by other brands and used in man...
