1January 2016 | Etihad Airways Brand and Visual GuidelinesBrand and VisualGuidelinesJanuary 20162Driven by our vision to be the best airline and travel company in the world, we continue to deliver the world’s most remarkable travel experiences.While our product and service differentiation helps us to change the global aviation landscape, our brand identity and guest engagement strategy are also key to the success of the Etihad Aviation Group. The range and impact of our brand as a global leader in innovation, hospitality and style has been recognised worldwide. This means that it is important for us to always present our image and communication correctly, and in keeping with the personality of our brand, our brand values must be communicated and applied consistently through every interaction and experience. These guidelines are designed to standardise the creative approach to support our brand identity and articulate our promise of transforming expectations of air travel.I urge you all to follow these guidelines strictly and consistently, making every effort to represent the Etihad Airways brand personality and attitude in everything you do.MESSAGE FROM OUR CHIEF COMMERCIAL OFFICERPeter BaumgartnerChief Commercial Officer411THE BRAND PLATFORM12January 2016 | Etihad Airways Brand and Visual GuidelinesTo be the bestairline andtravel companyin the world• Best in class• Airline, Holidays, Cargo, DMCs, Retail• Abu Dhabi 2030 PlanThe Brand Corporate Vision of the Etihad Group13January 2016 | Etihad Airways Brand and Visual GuidelinesSets us apart from other airlines, forcing broader comparisons outside the category of aviation, from where Etihad can seek inspiration and rigorously benchmark its achievementsTo deliver the world’smost remarkabletravel experiencesThe Brand Etihad Brand Mission14January 2016 | Etihad Airways Brand and Visual GuidelinesInspiredRespect GenerosityCan doFor every guest. We treatevery guest as an individual.The empowered, can do attitude of Abu Dhabi: making things happen; ambitious but always considered.5-star hospitality delivered with a spirit of generosity and luxury. As good hosts, we are determined to make your journey special and to indulge you. We seek out and imaginatively source the best in the world; open-minded, looking outside the category, to be inspired by people and ideas that make a positive diference. The Brand Etihad Brand Values15January 2016 | Etihad Airways Brand and Visual GuidelinesEnhancing products and services with extraordinary touchesthat sets Etihad apart from competitors The distinguishing features of our brand ofering that make us unique - they can be divided into two types:‘Signature moments’‘Outstanding as standard’Fame-generating experiences that Etihad delivers andno other airline provides in the same way • The only three-room suite in the sky• Private space for up to two people• Featuring liv...
