KPMG(GSHongKongBeyondRetallIntheAgeOfAKPMG. Make theDifferencekpmg.com/cngs1hk.orgOctober2026
ContentsChapter3:MeetingConsumer6ForewordDemandsforTransparencyandAction,20Chapter4:HongKong'sChanging2602Aboutthestudy4Retail Landscape31Chapter5:ReinventingHongKong'sExecutiveSummary5ShoppingExperienceChapter1:NavigatingRegional3404Key Considerations onAlJoumeyPreferences and AlIntegrationChapter2:OvercomingBarierstoAl0513TheFutureisAgent-Centric43Adoption in Retail
AboutthestudyChapter2TheFutureisAgantcontnicForewordund that the regional differ ences in Al adoptionnd interact with theirteworthy.WhileGBAsandaremoreexposedto Ak-divenherstendto bet more reserved, underseoingse stock levels, Al is enabling retailers toAlstrategies to lacal consumer behavioursandy fatric of the retaindustry, it is not merely atool for efficiency butdoptastrategicAlroadmaptonavigateaddrnesingchalenges,andumnlockingnewemation, likedigital transformation beforeit. is abautanal values.Thisshiftplacest willindudeit-being.sbletointegratewithsystemse analysis of the trends and patterns shaping thete(GBA,dfferingactionableinsightstohelpretalerswithleasing retailersinHongKongSA(HongKangl.Thescosystem is not automatic, it requires vision,interviews previde afirsthand account of howretailers are currentlyutlising.Al. theration.Areyoureadyto lead the way?ad their strategic plans for the futureAliceYipAnnaLinHeadofConsumer&RetailHKChiefExecutive(PMGChirgGS1HongKangBeyondRotallintheAgeofAl
ForardChapter1Chapter2Chapter3Chapter5DagAbout the studyYouGovemerging retal and retail techndlagy trends, witha particularfocus onthe integrationarveywas cariedoutacrosHongKiongandtheGBA",capturingresponsesfromadiverserangeofparicpasntsacresallsgegroup, incomelevel,andaims to provide nsightsirto how consumers perceive and interactwith Aldirvenretaiinrovations, aswells how these tecthmologies arereshaping the industry handscoapeentatieofthebrosterpopuletion,weightingwesstatus,employmentstatus,andhoroscthenabledalbalbncedrepresentialionofthetasgettmarketsns.Thedatapresentedin the reportreflectsroundedpercentagesto theresrest whole rnumtber,eansuringdasrityandeaseof interpretation.0oninterviewed seniorC-suite-levelexecutives from leacing retailers, andAlinnovators.These interviews, conducted inaeronorviaieoal,proidedvnlahble insigphtsinto thedhalenges andqportunitiesposedbyAlinretalTheiriput combinedwiththe consumersurveyresults,offersaholisticviewof the currentstateand future trajectoryofAlin retalacrossHongKongandtheGBAL4|BoyondRotallintheAgeofAl
AbautthestudyExe cutiveSummaryChapter1Chapter2Chapter3Chapter4Chapter5TheFutureisAgantcantnicExecutivesummaryRedefininaRetail:TheShiftfromTransactionaltoAland theHumanTouch:BalancingFunctionality andExperientialRetailEmotionThe retail landscape is evaling from a transactional madiel to an experientisIn the context of retal, the itegration of Al and the human touch plysa crucialGBAandHangKongbeeting both functionad and eratianalconsumerneeds. Wile.AlwithAl-powered experiential shappingexperfiences,62%ofHongKongcosumersaesatisfiedwith the gamifcationandfeciab-recognitionchedkout it tals short in addre...
