BRANDGUIDELINESV2 - JANUARY 2023evernote brand guidelines - 20232The Evernote brand system was born from our DNA: It is optimistic, clever, confident, and clear.Everything we create should be crafted with care in order to reflect our purpose of helping people remember everything and accomplish anything.These brand guidelines provide the guidance you need to make our brand identity shine, wherever it lives.OVERVIEW3Design GuidelinesOVERVIEWThe Building Blocks of our Brand040813232630354244485055Brand StrategyVoice & ToneLogoColorTypographyShapes & PatternsIllustrationMotionArt DirectionType as ArtApplicationsFAQevernote brand guidelines - 20234BRAND STRATEGY5Design GuidelinesAt Evernote, we CREATE AN EXTENSION FOR YOUR BRAIN...So you can REMEMBER EVERYTHING & ACCOMPLISH ANYTHING.• When life feels overwhelming, WE HELP YOU MAKE SENSE OF IT.• As a partner in your process, WE MAKE YOUR DAY EASIER.• Because your needs are unique, WE ADAPT TO THE WAY YOU WORK.DNAOptimistic, clever, confident, clearBRAND STRATEGYVision / Mission / DNA 6Design GuidelinesBRAND STRATEGYThe Story of EvernoteInventor and entrepreneur Stepan Pachikov believed technology was the key to solving a problem it had helped to create: how to succeed in a world where the volume and velocity of information is increasing exponentially, while our own memories are limited.To do this, Stepan realized we needed a way to extend three functions of the human brain: it remembers the past, builds connections, and creates new ideas for the future. Evernote was born from his vision to make all three of these functions easier.Beginning with a rallying cry to “Remember Everything,” Evernote has become the home for billions of notes, ideas, plans, and memories. It has grown into a full-featured productivity platform for turning thinking into doing. And it has blossomed into a globally recognized brand with millions of enthusiastic customers around the world.7Design GuidelinesBRAND STRATEGYBoilerplateEvernote’s mission is to help you remember everything and accomplish anything. Our apps aim to be a helpful partner in your process, making it easy for you to collect and organize everything that matters, keep your personal and professional life on track, and increase productivity to accomplish more. Evernote is an independent, privately held global company headquartered in Redwood City, California, that helps more than 250 million customers around the world focus on what matters most. For more information, visit: evernote.com/about-us.evernote brand guidelines - 20238VOICE & TONE9Design GuidelinesVOICE & TONEStyle GuideOur voice & tone are the verbal counterpart to our brand’s visual look & feel. The way we present Evernote to audiences has a huge influence on how they feel about us. It can mean the difference between creating a brand ambassador and losing a customer forever. Voice is our unique verbal persona...
