facebook_brandassetsguide会员免费

2016 ® All Rights ReservedFacebook1Facebook Brand Assets GuideFacebook Brand Assets GuideVersion 1.1 – June 20162016 ® All Rights Reserved2Facebook Brand Assets GuideTable of Contents1 Welcome 1.1 Facebook’s Mission 1.2 Who is this guide for? 1.3 What is this guide important?2 General Guidelines 2.1 General Do’s and Don’ts 2.2 How to talk about Facebook 2.3 Merchandizing 2.4 Requesting Permission4 Brand Assets 4.1 Logos & Badges “f” Logo Like Button Icon Thumb Icon Find us on Facebook Badge 4.2 Reactions 4.3 Screens5 FAQs03 04 05 0506 07 08 08 0910 11 11 14 17 20 23 2934Welcome2016 ® All Rights Reserved32016 ® All Rights Reserved4Facebook Brand Assets GuideWelcomeFacebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.At Facebook we build tools that help people to connect with one another and tools that make sharing what they want to share—ideas, stories, videos and photos—much easier. By doing this, we are extending people’s capacity to build and maintain relationships.2016 ® All Rights Reserved5Facebook Brand Assets GuideWelcomeWho is this guide for?Why is this guide important?This guide is for anyone who wants to use Facebook’s brand assets in their marketing or advertising and briefly covers guidelines for the assets approved for use and available at the Facebook Brand Resource Center at facebookbrand.com.These guidelines outline the general rules when using Facebook’s brand assets and showcasing Facebook content. Consistent use of these assets helps people easily recognize references to Facebook and protect company trademarks. It is important that your marketing materials use Facebook standards and use Facebook approved assets correctly. This guide will help you meet those standards.You can review full guidelines and download assets at the Facebook Brand Resource Center at facebookbrand.com and make a permission request at facebookbrand.com/requests.2016 ® All Rights Reserved6General Guidelines2016 ® All Rights Reserved7Facebook Brand Assets GuideGeneral GuidelinesGeneral Do’s / Don’tsThese are general guidelines to follow closely when using Facebook’s brand assets. Only use the logos and screenshots found on our Brand Resource Center website, facebookbrand.com. Do follow guidelines found in this guide and from the Facebook Brand Resource Center as well as Facebook terms and policies.Do keep enough space around Facebook’s brand assets so they appear clean and uncluttered.Do maintain the shape and proportion of each of Facebook’s brand assets and reproduce assets at a legible size.Do request brand permissions through our Brand Permissions Request Form when using Facebook assets in television broadcast or film. You can start a ...