Version 1.3 – April 2019FacebookBrand Assets Guide2Facebook Inc. - All rights reserved.Facebook Brand GuidelinesTable of ContentsWelcome3General Guidelines5General—Do’s and Don’ts 6Talking about Facebook— Do’s and Don’ts 7Requesting Permission 8Facebook Brand Assets 9“f” Logo10“f” Logo—Do’s and Don’ts 11Representing Your Social Channels 12Thumb Icon13Thumb Icon—Do’s and Don’ts 14Find Us On Facebook Badge 15Find us on Facebook— Do’s and Don’ts 16Reactions17Reactions—in Newsfeed 19Reactions— in Newsfeed with Reactions Dock 20Reactions—Do’s and Don’ts 21User Interface Templates 23User Interface in Context 24User Interface Templates— Do’s and Don’ts 25FAQS27To advance through this guide click on the pages listed here.3Welcome4Facebook Inc. - All rights reserved.Facebook Brand GuidelinesFounded in 2004, Facebook’s mission is to give people the power to build community and bring the world closer together. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.At Facebook we build tools that help people to connect with one another and tools that make sharing what they want to share—ideas, stories, videos and photos—much easier. By doing this, we are extending people’s capacity to build and maintain relationships.WelcomeWelcome5Facebook Inc. - All rights reserved.Facebook Brand GuidelinesWelcomeGeneral GuidelinesWhy is this guide important?These guidelines outline the general rules when using Facebook’s brand assets and showcasing Facebook content. You may only use the approved brand assets that are provided on the Facebook Brand Resource Center. Consistent use of these assets helps people easily recognize references to Facebook and protect our company trademarks. Any Facebook logos or images found elsewhere on the web are not approved for use.Who is this guide for? This guide is for anyone who wants to use Facebook’s brand assets in: y marketing or advertising y books, plays, TV shows and film scripts y print packaging It will briefly cover guidelines for the primary assets approved for use and available at the Facebook Brand Resource Center at facebookbrand.com. To review full guidelines for all Facebook approved brand assets visit the Brand Resource Center where you can also download assets files and make a permission request.Advertisers and PartnersWe provide guidelines on how to drive to your presence on Facebook and properly present Facebook content in marketing and advertising.Before using Facebook brand logos and assets in TV commercials, digital advertising or print packaging, please refer to these guidelines. Submit your request to the Facebook team for review prior to launch. Advertising appearing on Facebook will be reviewed by our Ad Policy team and does not require permission here. For more details, visit Facebook’s advertisin...
