Sign Standards ManualJune.09This manual contains an introduction to the FedEx Sign Program followed by the FedEx Express GSP sign standards. FedEx Sign Standards JUNE. 09 2Table Of ContentsVinyl Specifications 10Maintenance 11Sign Approval 12Global ServiceParticipant (GSP) 13- 24 Overview 3Terms 4- 7Registration 8Paint Specifications 9 FedEx Sign Standards JUNE. 09 3TipsConsiderations for selecting your sign.1. Box or cabinet signs are preferred for exteriors. Use channel letters only when codes require or on Hub locations.2. Illuminated interior back wall signs are preferred to non-illuminated in customer locations.3. In administrative offices, non-illuminated dimensional signs are preferred.Long-Range SignsProminent signing demands extra attention to their selection and placement. It is important that they be compatible in scale with the architecture on which they are fixed and the neighborhood in which the facility is located. They should be legible but unobtrusive, plainly visible but not overwhelming, emphatic but not ostentatious.Consider these factors: line of sight, traffic flow.Middle-Range SignsFor many buildings, middle-range signs will be the major identification. These signs are perhaps the most widely used. Careful consideration must be given to insure the effectiveness and appropriateness of the signs. Consider these factors: line of sight, traffic flow, scale, legibility, background.Short-Range SignsPrimarily intended for pedestrian traffic, though usually small, their size does not diminish their importance. Frequently, short-range signs are the only identification of a facility that is seen by people passing or entering the building.Consider these factors: line of sight, size, obstructions.PurposeThe FedEx brand is constantly working to build value with customers everyday. Signs are an excellent visual example of the brand at work.The purpose of the FedEx Sign Standards Manual is to define guidelines that will aid users in the effective use of signs and ensure compliance with FedEx Brand Standards.FedEx signs are designed for optimal viewing. Factors such as viewing distance, facility type, clearspace and placement all work together to correctly support the FedEx identity. This manual provides signing guidelines that will ensure consistency in presentation of the FedEx brand across all FedEx operating companies around the world. ToolsAlong with this manual FedEx Global Brand Management (Fedex GBM) provides other tools to assist in the identity and procurement of compliant facility signs.Web Siteswww.fedex.com/signageElectronic MediaFedEx Express Sign Quick Reference GuideFedEx Office Signing Guidelines FedEx Sign Standards JUNE. 09 4 Note that the “Express” descriptor is not used with signs.WordmarkSignatureDescriptorWordmarkWordmarkSignatureDescriptorDefinition of TermsSignature ElementsEach Operating Company has its own identity defined by a unique color, us...
