Brand Manualupdated 03/11/2014IntroductionThe BrandSince the early stages, FINA’s mark has been associated to universality. The globe has remained the common element under which FINA worldwide presence was highlighted.In the very first edition, “founded in 1908” was included and throughout the years FINA logo evolved naturally. In 2008, for its 100-year anniversary, a special logo was created. This celebrated a special milestone for FINA and its affiliated members while at the same time it commemorated the rich history of FINA.On this occasion and for the first time, a tag line was included (Water is Our World) reinforcing FINA’s mission and core activities.Nowadays, FINA’s mark has been kept in a reader-friendly font to make it instantly recognis-able and emphasis has been given to Fédération Internationale de Natation in order to put the FINA mark into a prominent position.The six golden stars are a symbol of the six aquatic disciplines governed by FINA (last star mark the introduction of High Diving since 2013) and at the same time, stars celebrate true Stars of Aquatics.FINA Brand Guidelines1Table of contentsCHAPTER 1 - Brand ElementsFINA Logo (description only)FINA TypefacesFINA Brand ColoursFINA Brand GraphicsCHAPTER 2 - FINA LogosLogo ChartFINA Corporate logo - main versionFINA Corporate logo - extended versionFINA Corporate logo - simple versionFINA Event’s LogoSelected FINA Events LogoPartner/Supplier Logo IntegrationNon Sporting EventsPage45781416243035425160Brand elements1FINA LogoName, corporate logo, colours, typeface - these are the pillars of the identity of the company. Their characteristics ensure an individual and consistent image of the company on the market.IMPORTANT:- Always use the name “FINA”, the name of the city, with latin alphabet letters.FINA Brand Guidelines4Chapter 2 of this brandbook shows all the rules for FINA logosFINA TypefacesPrimary fontFINA’s primary font is Lato. The font is available free of charge, and supports most of the languag-es. The Lato Font comes with 5 weights (normal+ital-ic), but Hairline weight shouldn’t be used.FINA Brand Guidelines5Lato font is free for commercial use.Font weightsLato Font supports most languages, and is constantly developed.AaBbCcDdEe123Light AaBbCcDdEe123Regular AaBbCcDdEe123Bold AaBbCcDdEe123Black AaBbCcDdEe123LATO RegularabcdefghijklmnopqrstuwxyzABCDEFGHIJKLMNOPQRSTUWXYZ£!@#$%^&*()_+-=[]{};’\,./:”|<>?àáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿÀÁÂÃÄÅÆÇÈÉÊËÌÍÎÏÐÑÒÓÔÕÖArial FontFont weightsArial supports most of the languages.AaBbCcDdEe123Regular AaBbCcDdEe123Bold AaBbCcDdEe123ArialabcdefghijklmnopqrstuwxyzABCDEFGHIJKLMNOPQRSTUWXYZ£!@#$%^&*()_+-=[]{};’\,./:”|<>?àáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿÀÁÂÃÄÅÆÇÈÉÊËÌÍÎÏÐÑÒÓÔÕÖFINA TypefacesSecondary fontThe Arial font should be used in all printed materials that are editable and can be sent outs...
