NOVEMBER 2023Brand GuidelinesUDISHA MADANNOVEMBER 20232IKAN TALENT MOBILITYOur LogoBrand Introduction01020304Design Strategy & PositioningVerbal IdentityOur WordmarkOur LogomarkLogo LockupsLogo Clear SpaceLogo Minimum SizeLogo MisuseLogo/Brand Pattern14151623272830Colour Palette050607TypographyBrand ApplicationPrimary ColoursSecondary ColoursNeutrals Palette Usage33343536383940424648Primary TypefacePrimary Highlight TypefaceSecondary TypefaceBrand ExtensionSocial Media Brand CollateralsBrand ValuesBrand StoryBrand Positioning0607081011Tone of Voice Brand VocabularyTABLE OF CONTENTS03NOVEMBER 20233IKAN TALENT MOBILITY1. BRAND INTRODUCTIONAt IKAN, your change is never our challenge.NOVEMBER 20234IKAN TALENT MOBILITY1. BRAND INTRODUCTIONIKAN is a workforce mobility solutions company that offers end-to-end management of talent mobility needs at a professional and personal level. At IKAN, we understand that corporate professionals require their employees to promptly acclimatise to their new role and location.We also understand that heading people-centric roles means that their jobs extend beyond the workplace, overcrowding their lives. As a result, they seek solutions that minimise the ‘noise’ in their lives.This is where we step in - our goal is to empower corporates to move employees and their families locally and/or globally with ease.NOVEMBER 2023IKAN TALENT MOBILITYBrand Strategy & PositioningNOVEMBER 20236IKAN TALENT MOBILITY2.1. BRAND VALUESCollaborationCareResourcefulnessBoldnessUsing our wealth of experience, our highly responsive team provides the most time-efficient solutions that tackle even the most complex challenges, matching the exact nature of your journey.We collaborate with partners in India and across the globe, using our vast network to create customised and innovative solutions.We are truly empathetic towards both clients and internal teams, fostering an environment in which we always put our best foot forward to ensure you are cared for. This sense of care also extends to our planet and a sustainable future.We stop at nothing to find creative yet workable solutions to address complex challenges, employing every tool and resource possible for your comfort.We go above and beyond in our commitment to your comfort, even if that means taking risks on your behalf. Backed by years of expertise, we are not afraid to respectfully steer you away from decisions that do not work in your favour.These are our brand’s core beliefs and values. We will be using these as the foundation to build the personality of your brand and to expand upon its audience-facing messaging and tonality.While this may not be an exhaustive list, it’s definitely a collation of your strongest values.EfficiencyNOVEMBER 20237IKAN TALENT MOBILITY2.2. BRAND STORYThe brand story represents the core or the soul of your brand. It outlines your purpose, or your WHY and describes your place in the world, aka, th...
