Brand guidelinesBrand guidelinesFreepik brand guidelines203173146 50Table of contentsIntroductionTone of voiceLogoIsotypeColor6174788082TypographyIconographyPhotographyIllustrationExpressionsIntroductionFreepik brand guidelines4IntroAs part of the Freepik team, you are invited to help shape our company and how we help people express the power of their ideas. And that’s where this book comes in – to give you guidelines to make sure that when we tell our story, it’s consistent.Freepik brand guidelinesStrictly confidential. Not for unauthorized distribution.There are more than 7,000 languages spoken in the world today. But, there is only one language that everyone can understand in a flash. It’s the language that crosses oceans and passes borders. The language so powerful it can be understood in a blink by any person, of any age, from any place in the world.Our story5With it, we enable artistic expression and the creative force within us all. We bring visibility to justice and the plight of human rights. We create new worlds. We celebrate the adorable. We share a “just between us” moment, from 3,000 miles away.And we communicate what matters most to us, ideas. Ideas and how they can transform life as we know it. Ideas that can break down barriers. And transcend culture. Ideas and how they can move mountains, spark revolutions or sell a cup of coffee.The visual languageFreepik brand guidelinesStrictly confidential. Not for unauthorized distribution.6This is why Freepik exists. Freepik is here to help your ideas break through.We provide the most up-to-date vocabulary of images, videos, signs, symbols, and fonts.But also a place to experiment, examples to learn from, and a community to help you sharpen your game. Whether you are a professional designer, a small business owner, a teacher, or just someone with something to say:Freepik helps anyone make great design faster, so they can express the power of their ideas.7Freepik helps anyone create great designfaster to express the power of their ideasThe messenger is empowered when the idea lands with impact.Good ideas can change the world.It must be understood by the intended audience to be properly expressed.Our platform is for everyone regardless of age, sex, religion or economic class.Great design should be visually pleasing and ultimately, solves a problem.Freepik brand guidelines8How we help people make a great design faster, so they can express the power of their ideasThrough leadershipHow might Freepik be the keeper of best practices, especially when it comes to users who are not professional designers? What do they need? How can the people and executives of Freepik represent “The Power of Ideas” to the world? What does the Freepik YouTube channel look like?CompanyWe continue to build an internal culture that is dynamic and inclusive, and we support team members with their own creativ...
