HKUST香港科技大学-2022会员免费

HKUST BRANDGUIDELINESJAN 2022HKUST Brand GuidelinesOUR BRANDA BRAND IS WHAT PEOPLE THINK ABOUT USwhich is the total impressions they have when hearing or seeing our name. The University brand is our most valuable intangible asset and defines not only what we do but also who we are and why we are doing it.HKUST Brand Guidelines1.0 BRAND OVERVIEW1.1 Principle p.03 1.2 Our Core Values p.041.3 Brand Positioning p.051.4 Brand Attributes p.081.5 Our Students p.091.6 Brand Equity p.152.0 THE VOICE2.1 How Do We Communicate? p.182.2 Brand Expression p.222.3 Editorial Tips p.232.4 Style Guide p.243.0 UNIVERSITY LOGO3.1 University Logo - HKUST p.26 3.1.1 University Name p.27 3.1.2 Standard University Logo - Bilingual p.28 3.1.3 Standard University Logo - English p.32 3.1.4 Standard University Logo - Chinese p.35 3.1.5 Abbreviated University Logo p.37 3.1.6 University Logotype p.40 3.1.7 Logo Clear Space p.42 3.1.8 Logo Minimum Size p.453.2 University Logo - HKUST(GZ) p.55 3.2.1 University Name p.56 3.2.2 Standard University Logo - Bilingual p.57 3.2.3 Standard University Logo - English p.61 3.2.4 Standard University Logo - Simplified Chinese p.64 3.2.5 Standard University Logo - Traditional Chinese p.66 3.2.6 Abbreviated University Logo p.68 3.2.7 University Logotype p.71 3.2.8 Logo Clear Space p.73 3.2.9 Logo Minimum Size p.763.3 Standard University Typeface p.873.4 Standard University Color Palette p.923.5 University Logomark p.97 3.6 The Red Bird Sundial Image p.1003.7 Prohibited Use of University Logo and p.102 The Red Bird Sundial Image 4.0 UNIVERSITY AFFILIATED UNITS AND PARTNERSHIP LOGOS4.1 Affiliated Unit’s Logos p.105 4.2 Partnership Logos p.1075.0 VISUAL ELEMENTS5.1 Photography - Style Indication p.110 5.2 Photography - Technical Guidelines p.112 5.3 Image Usage p.113 5.4 Image Usage - Not Recommended Style p.1146.0 COMMUNICATIONS6.1 University Printed Materials p.1166.2 University Souvenirs p.125 6.3 University Digital Materials p.127 6.4 University Video p.138CONTENTS1.0 BRAND OVERVIEWThe Hong Kong University of Science and Technology (HKUST) and The Hong Kong University of Science and Technology (Guangzhou) (HKUST(GZ)) as a BRAND.HKUST Brand GuidelinesEstablished in 1991, The Hong Kong University of Science and Technology (HKUST) is an international research-focused university located in Clear Water Bay, Hong Kong. Over the years, HKUST has forged strong ties with global thought leaders to find collective solutions to emerging complex global problems. With the development of the Greater Bay Area moving forward rapidly, HKUST signed a tripartite agreement with the Guangzhou Municipal Government and Guangzhou University to jointly establish The Hong Kong University of Science and Technology (Guangzhou) (HKUST(GZ)) in the Nansha district of Guangzhou. The cross-disciplinary academic structure of HKUST(GZ), which is designed to complement the well-established disci...