Brand GuidelinesVersion 1 / May 2022Our Brand Brand Essence 3Brand Positioning 4Tagline 4Brand Personality 5Our Voice 6 Our Logo 14Introducing Our Logo 14Master Logo 15Logo Usage 16Clearance and minimum size 17Logo Variants 18Brand Toolkit 21 Colour 22Primary & Secondary Colours 22Colour Combinations 23Colour Accessibility 23Gradients 24Gradients in use 25Typography 26Brand Fonts 27Fonts in Use 30Graphic Elements 31Crest Symbol 32‘U’ Shape 343D Symbol 36Photography 37Photography 38Photography Styling 43Brand in Action 44ContentsSETU is ambitious, welcoming, SETU Brand Guidelines2Contents3SETU Brand GuidelinesBrand Essence Creating a better future4SETU Brand GuidelinesOur Tagline INSPIRING FUTURESBrand PositioningWe act as catalysts and partners when it comes to knowledge creation; through our research, developing our programmes and courses, our delivery models and our methods of teaching. And as we impart knowledge, we also learn constantly from those whom we’re privileged to work with.We face the future with flexibility, nimbleness, resilience and a willingness to face challenges not yet known or imagined. In doing so, we draw on international best practice, but are not constrained by any model and believe in continuous development and improvement, and continuous re-imagining of what’s possible.As an integral part of the South East, we are also a vibrant contributor to our national and international communities, welcoming the participation of all as we take our next major step on a journey of lifelong learning.Our BrandBrand Positioning5SETU Brand GuidelinesBrand Personality We are…We are welcoming, approachable and accessible to all. We are inclusive in reaching out to the multiple communities that we serve.OpenEmpowering PrincipledProactiveA leaderWe look to unlock the full potential in our students, our staff, our partners and our region.The student is at the heart of everything we do, and we never waiver from our goal of transforming lives and re-defining what excellence looks like.We create new and better ways to challenge ourselves and our students in the pursuit of next generation knowledge creation.We are proactive catalysts for achievement and progress, and we adopt a strong leadership role in creating a local, national and international reputation for performance.Our BrandBrand Personality6SETU Brand GuidelinesOur VoiceOur VoiceThe world is changing fast. We want to ensure that people have the skills and characteristics needed to secure well-paid, exciting careers in emerging fields.South East Technological University is a place for people who want to learn these skills. SETU combines high-quality teaching with research and industry engagement, for the benefit of both students and the region itself.While SETU is not the first technological university in Ireland, we will need to be clear about how we distinguish it from other educational options ...
