Brand Identity Guidelineshrhbg10.05 | For internal use only. Reproduction without written permission is prohibited.Brand Overviewplease allow me to introduce myself...123Authentic. Passionate. Irreverent.Unpredictable. Democratic.That’s what rock is. And, in the first and foremost of all brand identity guidelines, that’s what Hard Rock should be. Whether it’s a Hard Rock Cafe,Hotel, Casino, Bar, Intergalactic Bus Station, or the Hard Rock company as a whole.That’s the first and broadest filter that should be applied to our branding efforts.But the devil, as they say, is in the details. Sothe rest of this binder focuses on a narrower set of guidelines related to our look, our visual identity. In either case, the goal (like the song) remains the same: to ensure that we preserve and enhance our most precious asset, the Hard Rock brand.Guideline #1passionateauthenticrock is …unpredictableirreverentdemocratic56Logo, Identity & Typography7891011121314Color151617From sunsets, swimsuits, beach towels and umbrellas, tropical cocktails, exotic flowers to purple mountains, snowboards and ski suits. Inspired by these attributes,Purple is the preferred primary accent colorfor the Resort Hotel Brand.print: pms 668 or cmyk: 65 64 0 30 or pms metallic purple 8803or matching foil rgb: 66 450 111hex#: 42326fAccent Colorhrhbg10.05 | For internal use only. Reproduction without written permission is prohibited.The accent color can be applied on the back of key cards (if the front is black), to call out aword or phrase in headlines, as a stroke or keyline in your design. It should be a complement to black in all ad/marketing andin-room collateral—ie: brochures, sales kits, print campaigns, web sites, email blasts, etc.There are going to be exceptions. Usingcolors that deviate from the designated Hotel color palette may be acceptable in one-off applications—ie: invitations, specialty promo items, etc. These instances should be rare, well-motivated and thoroughly thought through. And theyshould be approved by Creative Services in Orlando.1819Photography2021Musical References2223Recap24Stationery Collateral25262728293031323334Misusage & Exceptions353637运营动脉关于我们ABOUT US WWW.YYDM.CN运营动脉是一个精心管理了4年的运营资料库，目前拥有超过60000+ 份运营资料，1000+运营渠道合作资源。当你在日常工作中，可以用它快速搜方案、看案例、读报告、做课件、找模板、下素材、用工具、学课程等。90%常见的运营需求都可找到模板和案例，工作中即可拿来直接套用，提高我们的工作效率，资料库持续更新ing…运营动脉官方服务号运营资料铺官方公众号运营动脉官方网站运营动脉APP下载业务联系站长微信
