Graphic Standards ManualCONTENTSHyundai Logo Usage Color Palettes 1Hyundai Brand Logo 2 Hyundai Chrome Logomark 4Hyundai Motor Finance Logo 6Hyundai Protection Plan Logo 6Dealer Name Usage and 6 Vehicle SignageHyundai Parts and Service Logos 7Badging 8Model Name Type Treatment 8Warranty and Disclaimers 9TypographyTypefaces 10LayoutsHeadlines and Text 13 Promotional 13Posters and Outdoor 14Common Mistakes 15A Proper Layout 16TelevisionArt Cards 17 Multicultural Advertising Examples 18Dealer Identity Stationery 19IMPORTANT GUIDELINESThank you for taking the time to review the Hyundai Graphic Standards Manual. It is absolutely essential for us to maintain graphic continuity for our brand. It not only allows us to clearly and effectively communicate the message of our brand, but it also allows us to protect our logos and brand image.Properly and consistently used corporate logos, approved typefaces and visual treatments cause immediate brand recognition for Hyundai. They truly are our company’s signature in the world. As such, it’s very important to use these identifiers carefully and treat them all with the utmost respect. OVERVIEWHyundai offers a full line of thoughtfully designed, high-quality vehicles backed by America’s Best Warranty.™ However, while every model shares the Hyundai name, each one appeals to a different kind of buyer. This is where this Graphic Standards Manual comes in handy. The standards within it help us to create advertising messages that address this vehicle and demographic diversity while maintaining a consistent brand look and feel. Even when creating advertising across cultural demographics. In fact, you may notice that this manual contains information about Multicultural Advertising. Not surprisingly, graphic standards must be carefully applied to any market-specific advertising that we do. Please refer to this section to find out more about any Multicultural Advertising efforts.Working together, Hyundai Motor America and Hyundai dealers everywhere have helped to build a brand image that we can be proud of. Now, let’s continue to work together to improve and preserve our image – well into the future. Questions? Need additional information about visual applications? Contact:Attn: Tim MaxwellHyundai Motor America10550 Talbert AvenueP.O. Box 20850Fountain Valley, CA 92728-0850email: tmaxwell@hmausa.comHyundai brand logos can be obtained by logging on to the Hyundai advertising website at HyundaiAdPlanner.com and going to the Logos/Badging section of the Ad Planner. Model-specific badge logos can be found under each model’s section.1Implementing the Hyundai brand vision requires consistent execution by HMA and its partners. To make this easier, we have established a color palette for use in all communications developed on our brand’s behalf. These colors have been carefully chosen bearing in mind Hyundai Motor Company’s global color...
