The standards and rules that the organization uses to maintain brand consistency across channelsv i s u a l m a n u a l 2 0 2 4BrandGuidelinesjetruby.comBrand Guidelines02ContentThese guidelines are your introduction to how we can use the visual identity. They are a call to action to align our creative work and bring a new focus on our connected visual identity system.01 Logo identityLogo variationsLogo constructionLogomark constructionLogo Safe ZoneFull-color LogoMonochrome LogoProhibited Usecases0405060709101102 Color SystemPrimary & Secondary colorsNeutral colorsColor usage1415161819Web fonts Logo & alternative fonts 03 Typography 05 TemplatesGoogle SlidesSocial mediaVideo Call Backgrounds2728292223IconographyElements & patterns06 promo materialsBusiness cardsCustom pensNotebookCupT-ShirtSweatshirtBag3132333435363721Photography04 Imagery/01Logo identity� v i s u a l m a n u a l � B r a n d G u i d e l i n e s � 2 0 2 4horizontal (standard)We recommend to use this layout for any purposes.vertical (alternative)When the primary logo doesn't fit your composition, use the vertical lockup.Logomark (alternative)If it is not possible to use the full logo, you can use our unique logomark separately.Logo variationsIt is recommended to use the exact logo from this file to maintain the original proportions. The logo font should not be altered in any case.jetruby.comBrand Guidelines04logologomarklogotypeaa/2.6bb*3.5jetruby.comBrand Guidelines05Logo constructionThe logo contains the logomark and the logotype. Both elements were placed with the precision to size and proportionally fine-tuned.jetruby.comBrand Guidelines06logomark constructionThe visual identity relies heavily on the effective use of shapes and geometric elements. If the logo contains simple shapes, it is easier to remember. Our logo is based on a circle and smooth lines. The symbolism of the circle is associated with completeness and infinity.xxxx1.6x3.75xjetruby.comBrand Guidelines07Logo Safe ZoneIt's important to maintain proper spacing around the logo to avoid overcrowding. Additionally, the use of whitespace keeps the brand feeling clean. Our logo should always have space to breathe. We call the space around our logo the "red zone." Please avoid placing any elements within this area.xxxx4.2x4.2xjetruby.comBrand Guidelines08Logo Safe ZoneIt's important to maintain proper spacing around the logo to avoid overcrowding. Additionally, the use of whitespace keeps the brand feeling clean. Our logo should always have space to breathe. We call the space around our logo the "red zone." Please avoid placing any elements within this area.Full-color Logo� On light backgrounds, use our full-color logo.#! On dark backgrounds, use our full-color logo with white text.#� On darker-colored backgrounds, use our white logo.jetruby.comBrand Guidelines09jetruby.comBrand Guidelines10Monochrome LogoSometimes, due to production costs, only...
