BRANDGUIDELINESFebruary 2017 v1.0CONTENTSLogoStandard logoAlternative logoClear spaceMinimum sizeCo-branded logosIncorrect usageDiscontinued logosVisual ElementsVisual metaphorBackground elementsMockupsTypographyFont familyCommon or closer fontsMinimum size & spacingNaming usageIntroductionAbout our companyColorsPrimary color paletteSupporting color paletteProduct specific color PaletteColor shades & gradientsUsage rulesSTORYIn 2001, a group of technology-savvy people from AT&T Labs and Bell Labs came together to create a company that would revolutionize the experience people have with their mobile phones, and thus Kirusa was found. Since its founding, Kirusa has been leading the mobile innovation from the technology front. Kirusa invented Voice SMS, and has filed more than 25 patent applications covering a broad array of multimodal and Voice SMS technologies. With its portfolio of mobile services, Kirusa is helping people in the emerging markets maximize the value they derive from their cell phones. Kirusa is working with more than 40 carriers in emerging markets on Value Added Services, and serves more than 100 million mobile subscribers every month, who collectively make more than 2.5 billion monthly calls to services offered by Kirusa. The smartphone applications created by Kirusa provide experiences like no other, in genres of communication, productivity and infotainment. The company has a market reach of more than 500 million subscribers and continues to grow every month.Kirusa Brand Guidelines | 2017 Kirusa. All rights reserved. | Version 1.0PROMISEEnrich lives through the power of voice.VALUESInnovation. Progression. Simplicity. Commitment.TONE OF VOICEFactual. Precise. Succint. Interesting. MISSIONTo build mobile services that enrich people’s lives by helping them communicate, entertain, and work, from anywhere, and at any time.------OUR LOGOFirst way to signify our presence in the world.Used in consumer and business facing materials whenever possible as the first port of call.Our clearest visual signpost in the app scene and tech universe.Works on dark and light backgrounds for print & digital both digital formats.Do not reproduce the Kirusa logo.Use the official assets provided at:kirusa.com/media-news/media-kitLOGO ALTERNATIVESLogo on dark backgroundWhile using the logo on a dark backkground, the typeface of the logo should be white.Logo on white backgroundWhile using the logo on a white backgroud, use the standard logo.Monochromatic or Desaturated LogoWhen you cant use full color and want to go old school, use the monochromatic logos.White backgroundMonochromatic LogoDark backgroundINCORRECT USEDo’s and Don’tsKeep our logo and lockup consistent throughout communications. Here are ways they shouldn’t appear.These rules apply to all of our marks. The examples opposite are just for visual representation.Don’t alter the colorsDon’t pick your own colorsDon’t outlineDo...
