04.05.23Brand GuidelinesLeave every placebetter than you found it.iCore Values & MissionCore Values & MissionOur core values are the foundation of our company culture.What We Stand ForCommited to SafetyOur largest audience is the driving public, and we understand that people see out of home ads sometimes driving at high speeds. Safety is our top priority. We are firmly commited to the safety of the general public. In addition to following external laws and regulations, we adhere to the OAAA Code of Industry Principles. We also create and maintain safe working environments for all of our employees, whether they’re working in an ofice or installing billboards on the interstate. Serving Our CustomersWe are dedicated to building strong relationships, providing excellent customerservice and delivering value to our customers. We are always looking for innovative new ways to support our customers and to become a more valuable media partner.Delivering Shareholder Value with PrinciplesAs a publicly traded company since 1996, we are commited to delivering atractive returns to our shareholders. We also seek to preserve the same family values upon which we have built the business since 1902.Community SupportOur goal is to leave every place where we are privileged to operate beter than we found it. We operate in hundreds of communities across the United States and Canada.We are responsible corporate citizens in the communities we serve. We support nonprofitorganizations by donating advertising space for public service announcements. We alsoutilize our extensive digital display network to broadcast Amber, FBI, FEMA, Crime Stoppers and other emergency alerts on a local, state or national level.Honesty & IntegrityWe live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers and loyal to our communities.Always ImprovingWe strive to be the best. And more importantly, we are always focused on how we get beter.iiiiiTreat others likeyou want to be treated.Core Values & MissionOverviewivContents01 Logos 1–1102 Typography 12-1803 Colors 19-2004 Paterns 21-2405 Additional Assets 25-32Logos01LamarLogos201Primary LogoThe Lamar logo is an essential asset in representing our company. It embodies our richhistory and characteristics core to our brand.Primary Logo ConstructionGiven the unique structure of our originally hand-drawn leterforms, we developed an underlying grid to optically balance and align this updated mark.LamarLogos301~12 PX~24 PX~6 PX~72 PXLamarLogos401Primary Logo SpacingLeave a comfortable white space around the logo, free of other graphic elements. This space should be equivalent to approximately 1/2 of the logo’s height.Primary Logo — InverseLamarLogos501LamarLogos601Alternate LogoWe use our Alternate Logomark in cases where the logo will be a smaller size, ...
