lushContemporary Furniture | Pop art | Lifestyle | Ideas | CustomizationThe Essential Brand GuidelinesContentsIntroductionCore ThoughtsOur Brand BeliefsTone Of VoiceSignatureBrand ElementsLogo Do’s and Don’tsLogo TypefaceTypefaceTypographic StylePrimary ColoursSecondary ColoursStyle and ContentIllustrationUsage of IllustrationPhotographyUsage of PhotographyStationeryPackagingContact Us3456791011121314151617182021222324IntroductionLUSH is born out of the mission to inspire contemporary styling ideas to individuals who have a keen eye for style and design, with an added touch of functionality.This inaugural edition of our brand guide will aim to provide a creative insight into marketing our brand as a household name in contemporary furniture design and the incorporation of our products under our name, how we made them to look not only iconic, recognisable and cutting-edge, but also as functional, timeless masterpieces. lushCore ThoughtsAt LUSH, we like to imagine our products as a pieces of artwork. It helps us to think from different perspectives as designers. We pride ourselves on presenting our merchandise in the best possible manner that will captivate our customers.Throughout our years as a furniture firm, we are always at the forefront of the contemporary design field. Although keeping up with the latest contemporary furniture trend is a necessity, the ability to successfully evoke a myriad of creative thoughts and design possibilities in the minds of our clients is a valued ability that LUSH holds dearly to. Our Brand BeliefsThe equality of Form & Function.Having the balance of a distinctive form and an innovative function is essential to our brand. We believe these two words go hand-hand resulting in a design that is LUSH-worthy.Because you need a well-deserved break once in awhile.In today’s urbanized setting, many do not make the the most out of their time off from work. LUSH aims to correct this oversight by providing designs that envelope our customers in an otherworldy atmosphere where they can truly recline in peace.To each his own.It is a proven fact that everyone favours a different style, therefore we believe in individuality and flexibility, which we feel should be expressed according to one’s desires.Tone of VoiceExpressiveLUSH engages in conversations that are open, simple yet insightful. Due to the wide range of furniture in our inventory and showcases, we like to let our products speak for themselves.StraightforwardIn order to convey our message across quickly, efficiently and clearly, we should remain direct and on the ball, in order to avoid bringing doubt to our potential clients.SophisticatedLUSH approaches its clients in a manner where we sound refined and professional, in addition to conversing with them in a way that they can make an image of what we suggest in a few words.SignaturelushThis is the LUSH logo. It is simp...
