January 2024MERCHANT ADVISORY GROUP | Brand GuidelinesMAG’s BrandIdentityGuidelinesJanuary 2024MERCHANT ADVISORY GROUP | Brand GuidelinesJanuary 2024How To Use TheseGuidelinesThis document contains the necessary guidance to help you correctly leverage our brand standards and elements. We require all parties to comply with our guidelines to maximize the consistency and impact of the MAG brand around the world.January 20244MERCHANT ADVISORY GROUP | Brand GuidelinesWhy HaveBrand Standardsand Guidelines?Our brand guidelines are a set of rules that define the overall look and feel of our brand. Our brand guidelines help build a brand identity that assists our audience in recognizing the MAG across all platforms. This comprehensive brand style guide outlines everything from typography and color palette to our tone of voice and mission statement.Identity Systemthis guide details the expectations for future design work for the MAG to ensure all internal and external marketing maintains the same overall look and feel of our brand. A well-managed graphic identity is an important part of strengthening the MAG’s visual identity as a brand and will contribute to the broader goal of strengthening the MAG’s reputation and prominence in the industry.Through use of examples,| Identity SystemJanuary 20245MERCHANT ADVISORY GROUP | Brand GuidelinesThere areTwo Versions of the MAG Logo.LogoThis logo is used when the wording “Merchant Advisory Group” is not prominently displayed in the surrounding area.This logo is used when the wording “Merchant Advisory Group” is prominently displayed in the surrounding area.Text in the MAG Logo is created in Futura BT Book and should never be substituted for another font. The registered trademark symbol must always appear when the logo is used.| Identity SystemJanuary 20246MERCHANT ADVISORY GROUP | Brand GuidelinesWe WantOur Logo tobe Legible.Make sure you follow the minimum size guidelines. • For print, the minimum width is 15 inches. • For web, the minimum width is 75 pixels.15 in (Print)75 px (Web)Logo Usage| Identity SystemJanuary 20247MERCHANT ADVISORY GROUP | Brand GuidelinesThe MAG Logo Should beSurrounded by White Space.To ensure the logo’s visibility and impact, no graphic elements of any kind should invade the marked zone. To determine the size of the whitespace, take the height of the “M” in MAG from the logo text and reduce the scale to 40%.Logo Usage40%40%| Identity SystemJanuary 20248MERCHANT ADVISORY GROUP | Brand GuidelinesOur LogoHas BeenDesigned inOnly One Colorblue and its negative version in white. When using the blue logo, place it only on a white background. If a full-color print or render cannot be done, the alternate 100% black version must be used.Logo UsageFull Color(Blue)B&W Only (Black)Negative (White)B&W Only (White)| Identity SystemJanuary 20249MERCHANT ADVISORY GROUP | Brand GuidelinesIncorrectLo...
