Brand ToolkitFunding fresh expertise for a brighter future in mental healthAbout usMental Health Research UK (MHRUK) funds research and training to prevent, treat and diagnose mental health problems and develop the next generation of researchers.Our aim is to identify and fund research that has the potential to make a real difference to the lives of those with mental health problems, and to train the mental health research workforce of the future ensuring that our investments have a sustained impact on future mental health. MHRUK brand toolkit2Welcome to our brand toolkitWe believe that a strong and consistent brand is essential for building trust with donors, academics, policy makers and funders, volunteers and the media.This document outlines how our brand should be presented across all platforms, including our website, social media and other communication or marketing materials.By following these guidelines, we can ensure that every interaction with our brand is aligned with our values, mission, and overall vision.Whether you are a designer, marketer or content creator – these guidelines will provide you with the tools and resources you need to create a unified and memorable brand experience.MHRUK brand toolkit3Our mission, focus and visionMHRUK brand toolkitOur mission To fund research that gives hope and improves lives, providing a better future for everyone affected by mental health problems.Our focusTo fund talented early-career UK-based mental health research scientists whose work will lead to the prevention, early diagnosis, or treatment of mental health problems.Our vision A world where mental health problems are better understood, better prevented, and better treated.Our valuesMHRUK brand toolkitInnovationInspirationInclusionIntegrityImpactAuthenticityValuesWe live and breath our values everyday. They are at the heart of who we are and what we stand for.MHRUK brand toolkit7Brand personalityMHRUK brand toolkitCharacteristicsWhen we speak as a brand we do it with a singular, coherent voice.HumanKnowledgeableOptimisticRelatableStrategicMHRUK brand toolkit9LogoMHRUK brand toolkitOur logo sits at the heart of our brand and is the most recognisable part of our visual identity.MHRUK brand toolkitOur logoOur logo embodies a strong sense of optimism and unity through science.MHRUK brand toolkit12Primary logo: Light backgroundPrimary logo: Dark backgroundMinimum sizeTo ensure clarity a minimum size has been established for screen and print.Exclusion zoneA clear exclusion zone should surround the logo to ensure its visibility, legibility, and visual impact.Minimum screen size155px wideMinimum print size55mm wideMHRUK brand toolkit14PositioningAs our logo is left aligned it achieves optimal appearance when aligned to the left or right of the media it is displayed on.Centre aligning the logo causes the media to appear slightly unbalanced and should be avoided.� Bott...
