L A U N C H A M E R I C A | G R A P H I C S G U I D EJ U N E 2 0 2 0B R O A D C A S T G R A P H I C S G U I D EL A U N C H A M E R I C A | G R A P H I C S G U I D E2The goal of this Style Guide is to establish a clear, consistent and unique visual identity for LAUNCH AMERICA (LA) graphics. This visual identity builds on the Commercial Crew Program theme of Launch America and brings it to life through motion design by combining recognized elements, such as NASA color-type and the existing LA insignia, with progressive elements. These uniform graphics provide the framework for establishing a visual identity. In turn, designers can use this architecture to create materials that enhance public knowledge of NASA’s work. All employees and commercial partners should use these guidelines for Commercial Crew Program launch efforts. This guide illustrates the unifying elements and their appropriate placement for producing approved NASA communications material. The first section defines the basic elements of the LAUNCH AMERICA visual identity and discusses its usage. The remainder of the guide explores how to combine and incorporate the basic elements into the agency’s digital video and on-air communications material. It is also worth noting that this library of pre-made motion graphics will grow with each subsequent CCP mission. Certain elements will need to be adjusted to reflect the appropriate crew members, hardware and partners involved. As these additional items are built and shared across the agency, so too will they be added to this guide. Paul Wizikowski Video Production Advisor to the Administrator NASAINTRODUCTIONO V E R V I E WL A U N C H A M E R I C A | G R A P H I C S G U I D E3NASA's Commercial Crew Program has worked with several American aerospace industry companies to facilitate safe, reliable and cost-effective human space flight to and from the International Space Station (ISS) and foster commercial access to other potential low-Earth orbit destinations. NASA selected Boeing and SpaceX in September 2014 to transport crew to the ISS from the United States. These integrated spacecraft, rockets and associated systems not only return launch capability to American shores but enable NASA astronauts to increase the number of crew members on Station maximizing the time dedicated to scientific research onboard the orbiting laboratory. Missions flown to the ISS on Boeing’s Crew Space Transportation (CST)-100 and SpaceX’s Crew Dragon spacecraft mark the beginning of a new era in America’s human spaceflight industry. LAUNCH AMERICA (LA) has been a theme for launches associated with the Commercial Crew Program and has now been expanded into a formal graphics identity for use on NASA TV and other NASA channels and platforms. More specifically, NASA has developed a LAUNCH AMERICA...
