Nepal HerbsBRAND-IDENTITYGUIDELINESNepal Herbs1.0 Introduction (page 1)2.0 The Logo Design (page 3)2.1 The Logo Usage (page 8)2.2 Logo Usage in Products (page 14)3.0 Stationary (page 18)4.0 Colour Scheme (page 20)5.0 Typography (page 22)6.0 Contact Details (page 26)June 2015Client:Contents:Date:Brand-identity GuidelinesIntroductionOverviewThe purpose of these guidelines is to explain the use of the new brand style and to reinforce consistent application of the visual elements in all communications. This includes publications, presentations, and all other marketing materials both online and offline. Guidelines on the use of the logo are included.1.1.0 IntroductionBrand-identity Guidelines - June 20151.0Your “identity”Your corporate identity is the face and personality presented to the global community. It’s as important as the products and services you provide. Your identity is the total effect of your logos, products, brand names, trademarks, advertising, brochures, and presentations— everything that represents you.Because the brand cannot be compromised, we’ve created this guide to provide all the pertinent specifications you need to maintain its integrity. The guidelines set in this document are not meant to inhibit, but to improve the creative process. By following these guidelines, the materials you create will represent your company cohesively to the outside world.2.1.0 IntroductionBrand-identity Guidelines - June 2015The Logo Design2.0The company logo is an important and valued graphic element and must be used consistently and appropriately, even minor variations will undermine and compromise the image of the branding.3.2.0 The Logo DesignBrand-identity Guidelines - June 20154.2.0 The Logo DesignBrand-identity Guidelines - June 2015Primary logo - in colour5.2.0 The Logo DesignBrand-identity Guidelines - June 2015Primary logo Grayscale and Single Colour Use6.2.0 The Logo DesignBrand-identity Guidelines - June 2015Primary logo - on colour Background7.2.0 The Logo DesignBrand-identity Guidelines - January 2013Primary logo - secondary coloursThe Logo Usage2.1Always use master artwork when reproducing any logo design. It should never be recreated under any circumstances. Always ensure you are using the correct artwork for the application.When reproducing any logo elements, only the original high resolution or vector graphic files shall be used - logos should not be taken from this document.8.2.1 The Logo UsageBrand-identity Guidelines - June 20159.2.1 The Logo UsageBrand-identity Guidelines - June 2015Exclusion ZoneMake sure that text or other design elements do not encroach upon the logo.The marked space should always be given to let the logo ‘breathe’, free from distraction. Minimum reproduction sizeIn the primary logo format a minimum size must be adhered to so that legibilty is retained.In exceptional circumstances where space is below the recommended size, adjus...
