Brand GuidelinesINTRODUCTIONWe have a great story. It’s time to share it.Whether you’re a student, alumni, community partner, or staff or faculty member at Ontario Tech University, you know there is something very special about this place. These guidelines ensure all aspects of our refreshed brand are clear, and that tools are shared to help articulate, express and evaluate the brand in every aspect of our daily work.Creating and maintaining a strong brand image is critical to the continued success and growth of the university. We all have a role to play in managing it. These easy-to-use brand guidelines introduce the necessary protocols required to effectively leverage the Masterbrand and Spirit Brand identities. Presenting Ontario Tech University in a consistent, professional way will reinforce the importance and distinctiveness of our message. That’s why it’s extremely important that these standards are respected and adhered to. If you have any questions regarding these guidelines, contact brand@uoit.ca.29 BRAND PATTERNS33 GRAPHS AND CHARTS35 USE OF COLOUR BARS AND BLOCKS4 OUR BRAND NAME5 OUR BRAND MANIFESTO6 OUR BRAND VOICE7 OUR IDENTITY8 LOGO FORMATS11 LOGO VERSIONS12 LOGO USAGE13 INCORRECT LOGO USAGE14 LOGO ELEMENTS18 OUR FONTS24 OUR COLOURS26 ONEBRAND ARCHITECTURE28 SIGNATURE IDENTITIES38 PRINT APPLICATIONS61 DIGITAL APPLICATIONS64 ROLE OF SPIRIT BRAND65 SYMBOL FORMATS66 WORDMARK FORMATS67 LOGO VERSIONS69 WORDMARK VERSIONS70 LOGO USAGE71 WORDMARK USAGE72 INCORRECT USE73 ATHLETIC TEAM NAMES74 ATHLETIC NUMBERS75 APPLICATION77 GLOSSARY OF TERMS78 CONTACT INFORMATIONOntario Tech UniversityMASTERBRANDAPPLICATIONSSUPPORTDESIGN ELEMENTSSPIRIT BRANDContentsINTERACTIVE PDF CLICK A TITLE BELOW TO JUMPOur Brand NameOntario Tech UniversityWe’re a modern, nimble and technology-focused institution. Our brand name raises awareness of our strong reputation and demonstrates our place amongst global post-secondary technology institutions.Our official name remains University of Ontario Institute of Technology and it’ll be used for our degree parchments and official documents. Please use Ontario Tech University in all other communications and references to the university.Best practices:> Don’t incorporate OTU or any other acronym into communications or designs.> When referencing our university in body copy, use the full name Ontario Tech University and Ontario Tech in subsequent references.> When using a faculty signature, ensure Ontario Tech University is typeset in full elsewhere on the same communication.Ontario Tech University4MASTERBRANDAPPLICATIONSSUPPORTDESIGN ELEMENTSSPIRIT BRAND4 OUR BRAND NAME5 OUR BRAND MANIFESTO6 OUR BRAND VOICE7 OUR IDENTITY8 LOGO FORMATS11 LOGO VERSIONS12 LOGO USAGE13 INCORRECT LOGO USAGE14 LOGO ELEMENTS18 OUR FONTS24 OUR COLOURS26 ONEBRAND ARCHITECTURE28 SIGNATURE IDENTITIESMASTERBRANDCLICK ANY TITLE TO JUMPOur Brand ManifestoWe have an important story to s...
