Pinterest brand guidelinesfor partners1Version 1.0 February 20151Hello!Pinterestbrand guidelinesfor partnersPinterest brand guidelinesfor partners2Thanks for including Pinterest in your marketing! In this guide, you’ll find general rules around using our brand assets and showcasing Pinterest content. You can also get more specific examples and rules organized by media at the end. Our point of view We’re happy to have you promote your Pinterest presence and content. When your advertising or marketing materials reference Pinterest, please make sure they don’t suggest Pinterest is sponsoring your promotion or is formally affiliated with it.IntroductionPinterest brand guidelinesfor partners3General rulesPromoting your presence on Pinterest You can always promote your Pinterest profile or showcase one of your Pins. When you use the word Pinterest, make sure it’s accompanied by a statement (not a standalone word).The design should look like it came from your business, not from Pinterest (don’t imply a Pinterest endorsement).You can use the word Pinterest but not our script wordmark.Encourage people to follow your profile using the badge ( ) and a URL, like this:pinterest.com/sandandco123Pinterest brand guidelinesfor partners4General rulesA Pin is only popular if it has high impressions, clicks or repins as seen in Pinterest Analytics. (Pinterest Analytics only shows the top 50 Pins, so assuming there’s data to begin with, highlight only Pins at the very top of your list.)A Pin is popular from your profile or website, but not all of Pinterest, so follow up any “Popular on Pinterest” labeling with your profile URL.Do not use the word “trending” to highlight any Pinterest content. We don’t define trends on Pinterest right now.Promoting popular Pins from your profile or websiteIf you want to highlight something of yours that’s popular on Pinterest, make sure it’s backed up by data. We want to make sure any claims related to Pinterest are credible. The rules on the previous pages still apply. Pinterest brand guidelinesfor partners5Brand basicsCore brand elements Our elements and marks include the Pinterest name, logos, graphics and any word, phrase, image or other designation that identifies Pinterest as the source of any product or service. Please use these elements consistently.Our badgeOur badge is a red circle and white scripted P outlined in white. Use the logos provided on our website. Do not alter them and keep them free of filters and effects.You can download our badge from our site at:business.pinterest.com/brand-guidelinesOur wordmarkOur wordmark is meant to represent Pinterest as a company. Do not use the wordmark when referring to Pinterest as a product or to promote your profile on Pinterest.Our colorOur badge should always be reproduced in our Pinterest red whether in print or on-screen. Digital applicationsRGB189.8.28HEX#bd081cPrint...
