Red Bull Style GuideTable of Contents1. Strategic Brand Overview2. Logo Variations3.Grid & Layout4. Header Styles- Top Bar5. Header Styles- Main Navigation6. Header Styles- Columns7. Footer Styles8. Button Styles9.Form Styles10. Photo Styles11. Typography Styles12. ColorsStrategic Brand OverviewAt the heart of Red Bull is our essence which is encapsulated in the phrase “Spread our wings over the world”. More than just a global brand, Red Bull has spawned a whole new market of the F&B industries: the energy drink. Red Bull’s identity embodies an adventurous spirit and passion for excitiment. This is represnted in our slogan:Red Bull gives you wiiings.Logo - VariationsRed Bull Branding Logo50 px76 pxWebsite DimensionsPadding Left: 0Location: ”Main Bar”The Red Bull Branding Logo is used in the upper left-hand corner of the website. It is also used as the websites favicon (16px x 16px)Red Bull TV Logo50px76px100px153pxWebsite DimensionsTop Margin: 90pxLocation: “Module 3-Up”Original Logo SizeRedBull.COM LogoWebsite DimensionsTop Margin: 159pxLocation: ”Footer Main Navigation”Float Left228px32pxThe website logo is a link to the Red Bull homepage.Grid & LayoutThe Red Bull Website utilizes a complex grid system.Modular Grid/Blocks: 476px x 739pxPadding: 26pxFour Column Grid/ Channel Teaser: 1159px x 1541 pxPadding: 26pxThree Column Grid/ Red Bull TV: 368.625px x 1371pxPadding: 26pxModular Grid/ Footer: 1159px x 196.547pxPadding: 18.2Margin: 26.286Modular Grid/ Header: 1159px x 440pxPadding: 48%Header StylesButton Hover Stateposition: absolute;top: 0px;left: 0px;width: 400px;font-size: 10px;background-color: white;color: rgb(102, 102, 102);font-family: 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', sans-serif;border: 1px solid rgb(74, 174, 222);border-image-source: initial;border-image-slice: initial;aborder-image-outset: initial;1172pxTop Bar37px#1#2#3#4#5#6Button #1 : REDBULL.USSize: 61.9891px x 36pxWeb RedColor: #CC1C4ARGB: 204,28,74CMYK: 0,100,31,0Button #2 : RED BULL TVSize: 62.797px x 36pxButton #3 : ATHLETESSize: 50.250px x 36pxButton #4 : EVENTSSize: 39.531px x 36pxButton #5 : PRODUCTS & COMPANYSize: 119.297px x 36pxButton #6 : SHOPSize: 28.609px x 36pxHover State Color:Hover WhiteColor: #FFFFFFRGB: 0,0,0CMYK: 0,0,0,0Hover State Border Color:Hover BlueColor: #2C4B9ARGB: 44, 75, 154CMYK: 100, 58, 19, 4Font: Red Bull Siri Core BoldFont Size: 11pxLine Height: 36pxBorder: 1pxPadding: 17.875px x 17.875pxButton #2-6 ColorHover WhiteColor: #FFFFFFRGB: 0,0,0CMYK: 0,0,0,0Hover States: Button #1, #5, #6Hover States: Button #2, #3, #4Position: relative;Display: block;Margin: 0;Height: 41px;Line-height: 41px;Border-bottom: 1px solid #2c4b9a;Width: 100%;Top Bar ColorTop Bar BlueBackground: #0b162f;CMYK: 100, 74, 44, 59RGB: 11, 22, 47Top Bar ColorBorder BottomBackground: #0b162f;CMYK: 100, 74, 44, 59RGB: 11, 22, 47border-image-repeat: initial;box-shadow: rgb(51, 51, 51) 0px 0px 20px;-webkit-box-shadow: rgb...
