Xiaomi’s Visual IdentityGuidelinesABrand logoguidelinesBBrand colorsguidelinesCLogo applicationDBrand fontguidelinessEIncorrect usecasesFSpecial usecasesABrand logoguidelinesBrand logo guidelines1The Xiaomi logo is an important visual identifier of our brand. It communicates our company’s core values and sets the stage for all messaging and communication that follows. The Xiaomi logo should be used to identify the company in external communication materials to maximize our visibility and to maintain the singular, iconic look with which our audiences identify. Hence, it should not be used as a secondary image in all collaterals and must be treated with utmost respect. Vertical logo combinationStandardCutoutBlackRecommended for materials used online. (Actual applications may vary.)StandardCutoutBlackBrand logo guidelines1The Xiaomi logo is an important visual identifier of our brand. It communicates our company’s core values and sets the stage for all messaging and communication that follows. The Xiaomi logo should be used to identify the company in external communication materials to maximize our visibility and to maintain the singular, iconic look with which our audiences identify. Hence, it should not be used as a secondary image in all collaterals and must be treated with utmost respect. Horizontal logo combinationRecommended for ofine materials, when it is difcult to see our logo from afar. (Actual applications may vary.)Minimum clear space2Minimum clear spaceThe Xiaomi logo must have sufcient space around it, so that it is recognizable in all situations and stands out as it should. To ensure this is possible, a protected area should be provided around the logo. Do not allow photos, typography, or other graphic elements to enter the minimum protected area. If height of logo is X, then protected area should be 1/2X. Qspufdufe!bsfbxx1/4x1/5 x1/2 x1/2 x1/2 x1/2 x64qyx226qyx7nnx242nnxNote:In the event where the online collateral is extremely small and width of logo is smaller than 53px, please use the logo without the “Xiaomi” characters.Note:In the event where the ofine collateral is extremely small and width of logo is smaller than 6mm, please use the logo without the “Xiaomi” characters.Minimum size3For use onlineFor use ofineThe minimum size should be used only when the layout space is extremely limited. Use the Xiaomi brand logo at a larger size whenever possible. Special attention should be given to the legibility of the logo when it is applied across all mediums of communication. The small-sized logo should only be used for smaller size promotional materials, such as pamphlets, single page flyers, etc. Other uses of the logo should be based on the actual size of the promotional material.LOGOLOGORatioCo-branding guidelines: With other companies4XXXXWhen both companies’ logos are placed together:CentredCentredWhen both companies’ logos are place...
