GUIDELINESAPRIL 2021THE WORLD’S MOST MAGICAL CELEBRATIONTHE LOOKEARIDESCENT The primary visual system of our celebration is a series of earidescent applications, through coatings, papers, fabrics, finishes and backgrounds. Earidescence is more than just an optical curiosity, it creates a mesmerizing and engaging effect and should be dominantly used in our communications, public-facing materials, food and merchandise.All pieces of communication should represent our celebration with a touch of earidescent, these guidelines provide the use of earidescence that is unachievable through printing techniques.TABLE OF CONTENTSGENERAL MARKETING 5 DESIGN OVERVIEW6 THE LOGOS Primary Earidescent Logo Primary Logo with Tagline Primary Gold Logo Primary One-Color Logo Secondary Earidescent Horizontal Logo Secondary Earidescent Vertical Logo Secondary Gold Logo Secondary One-Color Logo15 THE LOGOS: INTERNATIONAL Primary Earidescent & Gold Logo / French Primary One-Color Logo / French Primary Earidescent & Gold Logo / Portuguese Primary One-Color Logo / Portuguese Primary Earidescent & Gold Logo / Spanish Primary One-Color Logo / Spanish21 THE LOGOS: INTERNATIONAL / “RESORT IN FLORIDA” Primary Earidescent & Gold Logo / English Primary One-Color Logo / English Primary Earidescent & Gold Logo / French Primary One-Color Logo / French Primary Earidescent & Gold Logo / Portuguese Primary One-Color Logo / Portuguese Primary Earidescent & Gold Logo / Spanish Primary One-Color Logo / Spanish29 THE LOGOS: USAGE Earidescent Logo Usage Gold Logo Usage On Earidescent Logo Usage Incorrect Logo Usage33 TYPOGRAPHY34 COLORS35 EARIDESCENT BACKGROUND WDW 50 Earidescent37 BACKGROUND USAGE WDW 50 Earidescent Usage WDW 50 Earidescent Incorrect Usage39 KEY IMAGES40 BOILERPLATE COPYIN-PARK USAGE44 DESIGN OVERVIEW45 THE LOGOS Primary Gold Logo Primary One-Color Logo Secondary Earidescent Horizontal Logo Secondary Earidescent Vertical Logo Secondary Gold Logo Secondary One-Color Logo48 THE LOGOS: USAGE On Earidescent Logo Usage Gold Logo Usage 50 TYPOGRAPHY51 COLORS52 BACKGROUNDS Magic Kingdom Fairy – Godmother Earidescent Disney’s Animal Kingdom – Firefly Earidescent EPCOT – Stardust Earidescent Disney’s Hollywood Studios – Glimmer & Shimmer Earidescent 57 BACKGROUNDS: USAGE In-Park Earidescent Background Usage Incorrect Usage59 PARK ICONSWDW 50TH CELEBRATION // GUIDELINES // 4GENERAL MARKETINGWDW 50TH CELEBRATION // GUIDELINES // 5THE LOGOSTYPOGRAPHYBACKGROUNDCOLORSHEADLINES // POSTERAMA AB Ab AbCOPY // HARMONIA SANSAb Ab Ab AbWDW 50TH EARIDESCENTDESIGN OVERVIEWWDW 50 / GOLD METALLICPANTONE10128 CPANTONE280 CWDW 50TH CELEBRATION // GUIDELINES // 6THE LOGOSPRIMARY EARIDESCENT LOGO The primary logo is inspired by the original illustrator for the Cinderella movie. This mark takes the signature silhouette illustration style and applies contemporary textures and colors to bring it into modern day. The primary logo...
