Graphic StandardsReed College Logo, color, typography & photography guidelines February 2024The Reed College graphic standards help to ensure that the college’s brand is communicated in a consistent manner across multiple platforms and among various college partners. This document outlines Reed’s brand identity and explains the guiding principles for correct use of the college’s graphic tools. It is intended to inform, instruct, and guide as Reed’s aesthetic continues to evolve.The Reed brand identity is more than a single logo—it is a dynamic system that works in harmony to illustrate the college’s distinctive traditions and values. The words and images we choose to repre-sent Reed are a direct reflection of who we are; therefore, we must approach design with curiosity, authenticity, and integrity.gr aphic standards usage and appl icationLogotype, lockup, and griffinI D E N T I T Y1.0Reed College Graphic Standards1.0 IDENTITY 1.1 Logotype1.2 Logomark1.3 Lockup1.4 Presidential Seal1.5 Partner Logos1.6 Donor Societies1.7 Griffins1.1LogotypeThe Reed College logotype is versatile and timeless. It is available in horizontal and stacked formats and can be used in both print and digital materials. Adhering to the margin guide-lines will ensure legibility and consistency.XXXReed College Graphic Standards1.0 IDENTITY 1.1 Logotype1.2 Logomark1.3 Lockup1.4 Presidential Seal1.5 Partner Logos1.6 Donor Societies1.7 GriffinsX1.5X1.5XReed College Graphic StandardsLogoThe griffin logomark can be used in addition to the Reed College logotype. The circular griffin is a distinctive graphic element used on formal materials, such as the college seal, as well as on college merchandise.1.0 IDENTITY 1.1 Logotype1.2 Logomark1.3 Lockup1.4 Presidential Seal1.5 Partner Logos1.6 Donor Societies1.7 Griffins1.2LogomarkX.5 X.5 XReed College Graphic StandardsThe recommended logo lockup combines the logotype and logomark to form a legible and visually balanced unit.1.0 IDENTITY 1.1 Logotype1.2 Logomark1.3 Lockup1.4 Presidential Seal1.5 Partner Logos1.6 Donor Societies1.7 Griffins1.3LockupX.4X.2X.2XXXReed College Graphic StandardsLogoThe presidential seal is reserved for use by the Office of the President, the Office of the Dean of the Faculty, convocation and commencement programs, and institution diplomas.1.0 IDENTITY 1.1 Logotype1.2 Logomark1.3 Lockup1.4 Presidential Seal1.5 Partner Logos1.6 Donor Societies1.7 Griffins1.4X.5 X.5 XPresidential SealReed College Graphic Standards1.0 IDENTITY 1.1 Logotype1.2 Logomark1.3 Lockup1.4 Presidential Seal1.5 Partner Logos1.6 Donor Societies1.7 GriffinsX.5 X.5 XReed College Graphic StandardsMany college offices and groups use unique partner logos. This suite of logos is unified through consistent use of Reed’s brand font and colors alongside the Reed logotype. All new logos should follow this format to ensure cohesion.1.0 IDENTITY 1.1 Logotype1.2 Logomark1.3 Lockup1.4 Pres...
