BRAND GUIDE, 2023This document defines use cases for the various design elements that make this brand look and feel the way it does. It also: Helps the brand translate seamlessly onto various platforms- digital and print. Ensures the proper usage of the logo across all future collateralHelps various stakeholders align on the brand's visual language and tone.Why this Guide?SABIO | BRAND GUIDE 2023BRAND VALUES & TONE OF VOICELOGO AND USAGE TYPOGRAPHY PACKAGING SYSTEMSContents(COLOUR, ILLUSTRATION & PACKAGING HIERARCHY)SOCIAL MEDIA GUIDELINESPRINT & DIGITAL BRAND COLLATERALBRAND VALUES & TONE OF VOICESABIO | BRAND GUIDE 2023ELEVATOR PITCH Sabio brings snacks from across the globeto consumers who want to experience the joy of travelthrough authentic flavours and world-class ingredients!WHATFORHOWHave a bite, close your eyes, and it’ll feel like you’re instantly transported to a new land, new culture, new cuisine. Come eat your way around the world with us. Bon appétit and bon voyage!BRAND STORY Sabio is dedicated to bringing you authentic global snacks that you’ve eaten, always wanted to eat, or never heard of but want to try. American pretzels in flavours that will transport you to a busy New York corner with a single bite.Chewy caramelly Belgian stroopwafels that will make you picture the stone bridges and edifices of Ghent and Bruges. Truffle chips that will remind you of the jolly Italian tour guide you shared a pack with while marveling at the Colosseum. We bring you all this by working with the best suppliers and the finest ingredients because we’re all about the real deal. There's no compromising on quality when it comes to exploring the world through its snacks! If you haven’t visited these countries yet… all these snacks will just give you a taste of what is to come when you inevitably do. We’re always exploring new trends, new cuisines, and new flavours we can bring you, so join our community of food lovers whose goal is to eat their way around the world. Let your taste buds come on this journey with us. Bon voyage!SABIO | BRAND GUIDE 2023TONE OF COMMUNICATIONHOOKS FOR COMMUNICATION Has a case of perpetual wanderlust Heavy on travel - references to different cultures, cuisines, customs, and itineraries Persona: Young millennial travel blogger who’s learned a touch of Gen-Z lingo and phrases from MANY languages from around the world (and knows that they might get it wrong sometimes!)Well-traveledExplorerOpen-mindedExcitedSABIO | BRAND GUIDE 2023LOGO & USAGEFIND THE LOGOS HEREIt's a big world out there. Take a bite out of it!SABIO | BRAND GUIDE 2023The logotype is a bold play on the idea of a stamp of approval indicative of the Sabio standard as a call-back to the idea of clean of globe trotting.The system uses a lowercase 'i' as a young take on the way the brand name spells out and when locked-up with...
