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The Samsung visual identity45This is our brand ideal, it is our reason for being—our purpose. It inspires everything we do as a company and as a brand. In just a few words it captures who we are, what we do and why we do it. It is so powerful for one simple reason. It’s the truth.Who we are: Relentless discoverers What we do: Innovate for all Why we do it: Create possibilities67At the heart of our visual identity is a simple idea inspired by our brand ideal: look through to discover.89It’s up to you. Samsung’s visual identity is seen worldwide—on everything from tiny mobile phone ads to the façade of our flagship stores. Each appearance makes an impression, and collectively these impressions form our brand. Consider this book your toolbox. Use it to help build our visual identity consistently and creatively. If we all do this successfully, people all over the world will understand the essence of our brand to accelerate discoveries and possibilities. 101116 Wordmark19 Wordmark color20 Wordmark clear space / minimum size21 Wordmark don’ts22 Wordmark placement23 Wordmark and partnership logos24 Wordmark and partnership logo collections25 Wordmark and sponsorship logos26 Lettermark27 Lettermark color28 Lettermark clear space / minimum size29 Lettermark don’tsLogos94 Frames introduction96 Using Frames in layouts98 Product Frame library100 Product Frame layouts102 Experience layouts 106 Product layouts110 Reflect layouts114 Simple Frame layouts124 Word Frame layouts130 Frame layouts—step by step138 Frame layout clear space rules142 Frame layout reference guidesFrames152 TV endtag153 Planet First154 SymbolsExternal160 Presentation162 Email signature163 Legal information164 Contact informationInternal Lifestyle photos52 Lifestyle photography principles66 Art direction70 Post production74 Photography violations Product photos76 Product photography principles78 Art direction87 Photography don’ts Object photos88 Object photosPhotos34 Color palette36 Color in useColor42 Samsung InterFace 44 Typography examples44 Digital usage46 Product name typography47 Global typography48 Word Frame typography49 Word Frame typography examplesTypography12131516 Wordmark19 Wordmark color20 Wordmark clear space / minimum size21 Wordmark don’ts22 Wordmark placement23 Wordmark and partnership logos24 Wordmark and partnership logo collections25 Wordmark and sponsorship logos26 Lettermark27 Lettermark color28 Lettermark clear space / minimum size29 Lettermark don’ts1617The wordmark is the brandOur wordmark is our most valuable visual asset. It perfectly expresses our brand. The angle represents acceleration while the letters breaking out of the ellipse represent going beyond boundaries to discover new possibilities.We use the simplified version of our wordmark on products and in other specific applications where it makes aesthetic sense and enhances clarity. LogosDesign Elements19 | Only use the bla...