Brand GuidelinesSeagate CorporateData is in our DNA. We exist to make it work for you.2Welcome Intent of This Brand Guide 03Our Story 07Brand StrategyUnderstanding the Brand 09 Purpose/Promise/Experience 10Brand Pillars 11Brand Values 12Brand Personality 13Brand Messaging 14Voice and Tone 15Style 16Style Examples 17Brand Identity Seagate Logo 18 Components of the Logo 21Signature Lockups 22Clear Space/Minimum Size 23Lockup with Partner Logos 24 Background Control 25 Misuses 26Secondary (Sub Brand) Logos 27Visual StyleBrand at a Glance 29Color Palettes 30Typography 32Graphic Elements 33Welcome to the Datasphere 34A Single Data Sphere 35Activating the Datasphere 36Data Dots Application 37 Data Dots Misuses 39Iconography 40Infographics 42Illustrations 44Illustration Misuses 46Photography 47Product 48 Product With Marketing Labels 49Product Environment 50Lifestyle 51Table of ContentsCorporate/Partner 52Events 53Stock 54Video 55 References 56Seagate on Camera 57On Screen Text, Graphics, and Logos 58Support Brand Portal 60GMO Marketing Resource CenterSecondary Brand GuidelinesBrand Creative Contacts3Intent of This Brand GuideOur personality, culture, and audience interaction—whether in person, through our products, services, programs, or online—is a component of the Seagate brand. Our visual style and voice captures our unique point of view, guiding how people view us and how they perceive our brand. This document explains our key visual and verbal elements so that we can bring Seagate to life across all communications. Adhering to these guidelines will ensure that we help maintain the integrity and consistency of our brand presence worldwide for employees, partners, customers, and prospects alike.Seagate crafts the Datasphere•5We empower humanity to thrive in the data age—to push the boundaries of human ingenuity•6By enabling the world to store and manage exponential data growth,we help people and businesses create more value•7Our StorySeagate was founded on the belief that data is potential. Our goal is to help humanity maximize that potential by harnessing the datasphere, which is all around us. For over 40 years, we have driven innovation with our precision-engineered storage and technology solutions, empowering billions of people and businesses to realize their full potential. And we’re just getting started.Humanity is on the cusp of a new era: the data age. From smart personal devices to large-scale intelligent systems, our world is rapidly being transformed by the power of data. Data is in flight all around us, affecting us personally, professionally, and globally. Seagate will be there for all of us, crafting the way forward for a better, smarter tomorrow.8Brand Strategy9Understanding the BrandFrom our brand purpose to brand experience, the following pages present the underlying principles and strategies that support the Seagate brand. They are not intended...
