1 Sony Group Brand Message make.believe Concept and Usage Guidelines | Version 1Published July 31, 2009Issued by:Group Marketing Communication DepartmentGlobal Marketing DivisionSony CorporationSony Group Brand Message make.believeConcept and Usage Guidelines2 Sony Group Brand Message make.believe Concept and Usage Guidelines | ConfidentialSome see things as they are and ask, why?3 Sony Group Brand Message make.believe Concept and Usage Guidelines | ConfidentialWe dream things that never were and ask, why not?4 Sony Group Brand Message make.believe Concept and Usage Guidelines | ConfidentialBelieve that anything you can imagine, you can make real.5 Sony Group Brand Message make.believe Concept and Usage Guidelines | Confidential6 Sony Group Brand Message make.believe Concept and Usage Guidelines | Confidentialmake.believe will unite our communication efforts and provide a single face to convey the role of Sony to the world. This will reignite the brand and inspire people about the magic of Sony. make.believe symbolizes the spirit of our brand. It stands for the power of our creativity, our ability to turn ideas into reality and the belief that anything we can imagine, we can make real. make.believe is the Sony Group Brand Message.7 Sony Group Brand Message make.believe Concept and Usage Guidelines | ConfidentialTable of ContentsSection 1 The Meaning of make.believe Page 9 Section 2 Application of make.believe 2.1 Why We Made These Guidelines Page 232.2 Who Should Use These Guidelines Page 242.3 Permitted Usage of make.believe Page 252.4 Permitted Usage of make.believe in Applications Guidelines Page 27 Section 3 Usage of the Composite Logo 3.1 Proper Form and Size of the Composite Logo Page 293.2 Isolation Zone of the Composite Logo Page 303.3 Color and Background of the Composite Logo Page 313.4 Incorrect Usage of the Composite Logo Page 323.5 make.believe Trademark Notice Page 333.6 Pronunciation of make.believe Page 348 Sony Group Brand Message make.believe Concept and Usage Guidelines | ConfidentialSection 4 Using the Composite Logo In Print Media and Websites4.1—4.2 Using the Composite Logo in Print Media Pages 36-394.3—4.4 Using the Composite Logo on Websites Page 40–45Section 5 make.believe Motion Logo 5.1 The make.believe Motion Logo Page 47 5.2 Using the make.believe Motion Logo in Commercials Page 485.3 Using the make.believe Motion Logo in Digital Media Page 49Section 6 Other Important Information 6.1 Using the make.believe Mantra Page 51 6.2 Usage of make.believe and Mantra In Non English Speaking Countries Page 526.3 Definition of Terms Used in These Guidelines Page 53 6.4 Additional Information Page 54Table of Contents9 Sony Group Brand Message make.believe Concept and Usage Guidelines | ConfidentialSection 1 The Meaning of make.believe 10 Sony Group Brand Message make.believe Concept and Usage Guidelines | ConfidentialIn 1946, Mas...
